Social media is undoubtedly one of the biggest online marketing tools used globally. However, it’s only as effective as the engagement it generates. With a plethora of social media content out there, you need to ensure your posts stand out and compel followers to engage with your content. This also means working with a reputable social media marketing service.
Here are a few mistakes you’re making that are costing you social media engagement.
You’re Not Using Engaging Visuals
Let’s be honest; nobody wants to scroll through chunks of lengthy text when they’re using social media platforms. This is why it’s imperative that you use engaging visuals in your posts to grab your audience’s attention and compel them to view the post in its entirety.
Instead of relying on text alone, use images, graphics, GIFs, and videos to convey your message. While Instagram is a visual platform anyway, even Facebook and Twitter algorithms favour visual content over text-based content. Moreover, your followers are more likely to watch a short video or image than read long paragraphs. Consequently, they’re more likely to engage with visual content. Make sure you’re using high-quality, relevant, and engaging visuals so users actually stop to view them instead of scrolling past!
You’re Not Using “Stories”
Once upon a time, “stories” were limited to Snapchat. In the past couple of years, both Instagram and Facebook have introduced this feature.
If you’re not using stories to your advantage, you’re missing out! Stories are more likely to get engagement than regular posts, especially on Instagram. They may disappear after 24 hours, but they’re perfect for driving engagement during the time they’re up. Your followers are more likely to view your story and send you a DM than they are to view, like, or comment on a post on your feed.
You can use stories to share promotional as well as behind-the-scenes content. You can also create highlights so your customers can revisit them and respond later.
You’re Not Interacting With Your Audience
Finally, one of the biggest mistakes you can make is not interacting with your audience. Social media platforms are all about social interactions. Your audience doesn’t only want you sharing updates about your business on your Facebook or Instagram pages; it also wants you to respond to and interact with them.
How frequently do you reply to comments and DMs? Are your replies generic, or do they address the specific concerns raised by the people who’ve commented on your posts? Do you build a rapport with your audience through the comments and messages or provide them with standard, to-the-point replies?
Rule of thumb: dedicate a specific time each day to check your social media interactions and respond to your audience. Additionally, work on building a rapport with your customers through effective strategies that would drive engagement. Don’t wait for your audience to leave comments on their own; ask them to share their feedback. You can also ask questions or set up polls in your posts to increase interaction.
Improve your social media marketing practices by getting in touch with our digital marketing company in Canberra today. TocToc also offers content marketing, search engine optimisation marketing, and email marketing services.