3 Reasons Why Brands Lose Followers on Instagram

An Instagram feed

HubSpot reveals that 14% of Instagram marketers have lost more followers than they’ve gained since 2020. If you’re one of these individuals, you may struggle to figure out what’s causing the decline.

We’ve got you covered. In this article, we’ll discuss the various factors that can cause followers to leave Instagram.

1. Not Enough Posts

40% of Instagram marketers cited not posting enough as the main reason their businesses lose followers.

A third of the respondents also said that too much posting could have the same effect. It’s important to balance the right amount of content posted to reach your target audience and not get lost in a sea of posts. Avoid over-sharing, as it can cause your followers to get flooded with content.

One of the best ways to increase your Instagram followers is by posting at least once daily. Stories are the best way to gain followers, allowing users to follow live events. Also, share an in-feed post at least two to three times a week. However, this should be maintained at a consistent rate.

2. Too Promotional

The second most common reason a brand’s followers leave Instagram is that their content is too focused on selling. A survey conducted by Socialfy Digital revealed that 38% of Instagram marketers use content centred around a brand’s products or services.

It may alienate your audience if you’re only posting content centred around one type of product or service. It’s important to make sure that the content that you post is balanced. Aside from being focused on selling, it’s also important to post content about building a community.

Viral marketing is one of the most effective ways to increase your Instagram followers. Whether comedy or shock, a lasting Instagram is an ideal platform to create brand recognition and improve top-of-mind awareness.

3. Bot Followers

Instagram is popular among food blogs and websites

If you bought bot followers, you might be in for a rude awakening as your follower list will suddenly disappear. Global Web Index revealed that 39 per cent of Instagram marketers said this is one reason their businesses lose followers.

Unfortunately, buying bots is not the best way to increase your follower base. Instead, focus on building a strong following through consistent posting schedules and engaging with your audience.

Getting 1K followers on Instagram can be done in just a couple of months. Hubspot’s Research Division revealed that only 1% of marketers said it took them over a year to reach this level. Most of them said it took them up to six months.

The goal of Instagram is to provide reliable and accurate audience data. Having a small loss of followers can help you rebuild and improve your page.

Social Media Marketing in Canberra Done Right with TocToc

Your Instagram strategy should be based on the data you collect. Without it, you will lose touch with your audience and quickly see a decrease in your followers. However, you can regain your lost followers by identifying the cause of the decline.


If you’re looking to gain a relevant, organic audience on Instagram, consider social media marketing services by TocToc. We provide a wide range of services to help you get the absolute best that digital marketing has to offer, including web design services, mobile app development, and content marketing services in Canberra. Contact us now to learn more about how we can take your online marketing to the next level.

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