From dance challenges to cooking hacks, TikTok trends are dominating this platform. While new trends emerge almost every day, some have gone viral and even shared on other social media platforms. Many brands have taken advantage of these viral trends to widen their reach and increase sales.
TikTok marketing is now a major component of SEO and marketing strategy for many brands. If you want your brand to be appealing to Gen Z and Millennials, you need a strong TikTok marketing strategy. Here are four TikTok trends that brands should make the most of to get you started.
TikTok Made Me Buy It
Countless products went viral with the #TikTokmademebuyit trend, and many brands have found this TikTok trend to be an engaging way of introducing new products in the market. Products on this hashtag are deemed as must-haves for users.
Behind-the-scenes videos are extremely popular, no matter the social media platform. It is a great way to build a bond with the audience and increase engagement. You can show the process of product production and even amusing ways your staff develop ideas and how they use the products.
You Are Enough
This TikTok trend is a heart-warming trend loved by many. Users share photos and videos of their past insecurities they overcame to encourage and motivate others. Based on your niche, you can share videos of your employees and leaders showing things they have overcome by including strategic product placement and incorporation.
Learn On TikTok
Over 84 billion views on #LearnonTikTok, this trend is clearly among the favourites of TikTok users. It is also an indication that the users are willing to learn things.
Many brands are using this TikTok trend to educate the audience about their products and services and how they can benefit them. Businesses are creating videos to show the many ways of using their products creatively to engage their potential customers.
Make the Most of It!
TikTok is here to stay, and more brands are jumping on the latest trends to enhance their reach. Marketers are incorporating these TikTok trends as a unique way to engage with their target audience and increase their visibility.
Don’t be afraid to experiment with not just these trends but others relevant to your niche. You can even start your own unique trend to market your products and services.
If you want a strong TikTok marketing strategy, consult TocToc experts to get started.