The content marketing industry is becoming increasingly competitive with each passing day. The internet is presently filled with billions of webpages that provide immense value to readers. As a business that’s just stepping into the digital marketing industry, you’re looking at a high bar that’s continually being raised.
As you start creating fresh content, a quick Google search will make you realise that the topic you’ve planned has already been covered countless times. This doesn’t mean that you shouldn’t write about it. If you provide high value to your audience and bring new ideas to the table, your content will dominate Google SERPs.
But there’s only so much ground you can cover. At some point, you may feel like you’ve covered every topic possible. This is the all-too-familiar content rut. Fortunately, it’s not quicksand; you can easily get out of it. In this blog, we’ll offer a closer look at five guaranteed ways to find new content ideas for your industry and unique audience. If you’re struggling with content research, keep reading.
1. Explore Trends
What’s the best way to get out of the content rut? Exploring exciting trends. Use Google Trends to discover trending topics, news, events, holidays, pop culture moments, and other relevant happenings across your business location (i.e., the areas you serve).
Let’s consider an example. If you sell jewellery online and you’ve run out of content ideas, a quick glance at upcoming trends will inspire you.
Once you go down the rabbit hole, you’ll find dozens of relevant trends, holidays, and events you can cover each month. This is a great way to escape the content rut and write relevant, refreshing, and exciting new content that stands out.
Content written around trends also performs better on Google SERPs. Since these titles are time-sensitive in nature, make sure you publish them at the right time. If you’re too late, the content will go to waste. Plan ahead to ensure that the cards fall into place.
Recommended Read: What Is Content Freshness and Why Is It So Important for Your Rankings?
2. Head to Reddit and Quora
Reddit and Quora are the most popular internet forums in 2023. Each of these platforms focuses on news, fresh content, trends, and innovative ideas. Start by creating your profile on both platforms and exploring niche-related subreddits. You’ll find millions of questions and queries relevant to your audience, industry, and business. Take inspiration from the commentary, links, and media.
3. Hand the Power Over to Your Audience
People love answering questions online. The more interactive your website, content, and social media pages, the better!
There are many ways you can hand the power over to your audience and get content ideas in return. Start by concluding each blog with a statement like “What would you like to see from us next? Comment below!”
This is the most generic way to put it. Based on the topic you’re covering, develop a more engaging, exciting, and specific approach. For instance, if you run a marketing agency and write about the top Facebook marketing strategies for small businesses in 2023, end your blog with something like:
“While Facebook marketing is essential, it’s not enough. As a small business, make sure you focus on other platforms, namely Instagram, Twitter, LinkedIn, and Instagram. Are you struggling to grow your audience on these platforms? Comment below and let us know which social media platforms and techniques you’d like us to cover next.”
See what we mean? This little trick will help you start a discussion in the comments section. If you haven’t already equipped your blog page with a comments box, check this box off the list ASAP.
You can also use the same technique on social media. Craft posts and stories that request feedback and content suggestions from your audience. You can incentivise your audience with a coupon code for each suggestion.
If you’re starting off slow, this is a great way to get your audience involved and grow your brand. You’ll end up discovering content ideas that your audience is actually interested in. Since they’re coming directly from people who buy your products/services, they’re guaranteed to generate clicks; there’s no guesswork involved.
Recommended Read: What is Thought Leadership Content & How Can You Use It?
4. Perform Comprehensive Keyword Research
Keyword research is essential for content writing. However, most businesses perform basic keyword research. There’s nothing wrong with this; at least you’re doing it (many businesses don’t). However, you can easily elevate your content by switching from basic keyword research to comprehensive, advanced, and targeted keyword research.
Use a cutting-edge tool that leverages the power of AI to fetch a complete list of high-ranking keywords for your content. Use the keywords to explore new content ideas. When you have hundreds of keywords laid out in front of you, you’ll be able to come up with more topic ideas. Perform new keyword research every week to stay on top of audience demand and user intent.
5. Check the “People Also Ask” Section on Google SERPs
Google’s “People Also Ask” box makes life much easier for web users, but it also simplifies things for businesses. Let’s say you sell laptops in Canberra. If you run this search query on Google, you’ll receive a unique set of “People Also Ask” results:
Once you click on a question, you’ll receive its answer and a set of new, related questions. This is a great place to find industry-specific questions your audience is actively searching for. Start creating content around these questions. You have a lot to work with. Since each question reveals a bunch of new questions, you’ll be at it for hours.
It’s Time to Create Power-Packed Content
Now that you have a good grasp of the most effective ways to find new content ideas for your industry, it’s time to get the content ball rolling. If you’re looking for content marketing services in Canberra or Sydney, TocToc should be your first stop. We specialise in article writing, blog writing, eBook writing, and web copywriting.
Our team starts by understanding your business, industry, and audience to a tee. We use these insights to develop an action-packed content marketing campaign that yields targeted results. Schedule a consultation with our content marketing team to get started.
We also provide search engine optimisation (SEO), social media marketing, web design and development, email marketing, and app development services to clients across the country. Let’s get your business back on track with the power of digital marketing!