It is crucial to have a prominent online presence now more than ever. Last year, Australia had 22.82 million internet users (89% of the total population), out of which 20.50 million were also social media users. According to Google, 80% of Australians were seen shopping online post-COVID-19, increasing the percentage ever since.
Brands must rethink their strategies and adopt new ways of attracting customers. Here are the five latest tricks to improve your online presence.
Your Website Is Everything
If you don’t have a website in today’s digital world, you are invisible. It is the face of the brand and the first thing a potential customer will explore. Building a top-quality website will make an excellent first impression.
An engaging website needs to have the following:
- InformationalContent: your website must provide the client with relevant knowledge about the product/service user-friendly and concisely. Once they visit your website, 86% of users instantly want information about your products and services.
- Interactive Design:It needs to be modern and up to date with the latest developments – simple and easy to search. 59% of people are more likely to browse through a well-designed website.
- User-Friendly Experience:A fast loading, mobile-friendly and easy to read website is important in converting potential customers. 53% of mobile visitors leave a site if it takes more than 3 seconds to load.
Elevate Your Game With SEO
Yes, creating a website is the first step, but how do your Canberra users find it? Make your website SEO optimised.
93% of online experiences in Australia start with the conventional search engine, and 75% of the users don’t go to the second SERP page. A strong SEO strategy will optimise your content, making it more appealing for search engines. By doing this, you allow them to rank your website well, which will boost your online presence and make your customers more aware of your brand.
Make Your Content Irresistible
Content is king – the majority of the companies don’t focus on their content and don’t realise the impact it has on their existing and potential customers. An effective way to improve your online business presence is to create interactive content and tools.
Keep your content fun, engaging and to the point – it should keep the reader hooked and give them the information they initially came for. Using tools such as quizzes and calculators will help brand engagement.
Make Use Of Ads
There was an increase in social ad spending during 2020 in Australia. Brands are now becoming more aware of the need for ads. If you wish to get an instant online presence, ads are the way to go. Video and audio are huge – ads will cater to that.
The most used social sites in Australia are Facebook (82%), YouTube (64%), Instagram (48%), LinkedIn (31%). By placing ads on these platforms, your brand will witness a significant increase in its online presence that will, in return, boost your website traffic and revenue.
Don’t Underestimate Your Competitors
Keeping an eye on your competition is vital. Understand your competitive advantages and disadvantages relative to others in the market. Analyse their social media as it is the primary platform for lead generation. Dive deeper into the strategies they have implemented.
Here’s what you should be looking at:
- Paid ads (if any)
- Social media platforms
- Email marketing campaigns
- Search result rankings
- Local directory profiles
TocToc will aid your journey to digital growth. We are your one-stop solution for all digital marketing, search engine optimisation, content marketing, social media marketing, email marketing, application development and web design and development services. Contact us today!