With over 368 million monthly users, Twitter is one of the most popular social media apps today. If you want to reach more people, turn visitors into customers, and grow your business, turn to Twitter marketing.
In this blog, we’ll offer a closer look at the top Twitter marketing strategies for small businesses. If you’ve been having trouble earning more followers and building your brand via Twitter, we’ll show you the right way to turn things around. Let’s begin!
1. Jump on the Trends Bandwagon
Twitter is all about trends. When you cover hot topics, trends, events, holidays, local news, and relevant industry happenings, you’ll reach a wider audience and turn more eyes towards your brand.
If you haven’t already, jump on the trends bandwagon! Shortlist trends that are relevant to your industry. We recommend using hashtags to increase your message association and brand awareness. Instead of copy/pasting trends from the internet, perform comprehensive keyword research to get a list of the top-ranking keywords for your local industry.
Keep audience intent in mind through and through. By using keywords as hashtags, you’ll manage to reach more people and grow your Twitter page.
Recommended Read: What Makes Social Media Marketing a Valuable Choice for Businesses?
2. Write Ultra-Engaging Posts
Twitter is known for its brevity. You don’t have a lot of words to communicate your message, which is why what you say matters more than ever. Craft ultra-engaging posts that resonate with your audience. Your tweets should be witty, clever, and exciting. Tweets that pack a powerful punch perform exceptionally well on Twitter.
Keep your audience in mind. What kind of content, tone, and messaging is your audience looking for? Satisfy audience demand to steer your Twitter page in the right direction.
3. Actively Communicate with Your Audience
Any time your brand receives feedback, a complaint, or queries from your audience, make sure you a) respond to their tweet by commenting on it or retweeting it and b) personally reach out to them via DMs.
Active communication with your audience will go a long way in personalising user experience. Brands that go out of their way to build a connection with their audience reap the benefits of staggeringly high brand recall and audience retention.
Pro tip: Many brands make the mistake of using template messages to communicate with their audience. Avoid doing this. If you sound robotic and rehearsed, your audience will be taken aback by the exchange (not in a good way). Humanise your content and communication strategy. Each message should be unique and personalised for your audience.
4. Customise Your Profile
If you haven’t updated your profile in years, you’re inadvertently holding yourself back from earning more followers. Twitter users gravitate towards cohesive, customised, and visually appealing profiles, not outdated profiles that have started collecting dust.
Start with your profile picture. This should be your brand logo (in high resolution). Your bio should give people a quick summary of your business. Add your mission statement and keep things simple.
Your header should stand out without being visually overwhelming. If your profile picture is simple, add a dash of creativity, spunk, and colour to your header. However, if your profile picture is colourful and loud, add balance to your profile by keeping the header simple.
Try to maintain visual harmony to ensure that your profile appeals to your audience.
5. Use Twitter Ads
Organic reach is great, but it’s a bit of a hit and miss. If you want to reach your target audience in a risk-free manner, turn to Twitter Ads.
Promoted tweets reach a bigger audience. You’ll be required to pay a monthly fee to promote your tweets and turn more eyes towards your brand. Before you get started with Twitter Ads, set clear goals.
- Are you trying to encourage more people to install your app?
- Do you want to earn more video views?
- Do you want to maximise website conversions?
Your goal(s) will shape your Twitter Ads campaign. Invest the right amount of money and select the right ads accordingly.
6. Think Outside the Box
If you want your business to be a roaring success on Twitter, start thinking outside the box. Instead of simply sharing conventional posts, experiment with giveaways, polls, contests, questions, surveys, and the like. We also recommend getting more creative with the visual content you use to supplement your posts. Use customised media to make your posts pop!
7. Give the Power to Your Audience
Twitter users love answering questions and engaging in online commentary. Hand the power over to your audience! Ask your audience what they want to see from you. When you put a creative spin on this otherwise boring question, you’ll get more responses.
Take their feedback into account and tailor your content accordingly. This is also an excellent way to start a conversation and engage with your audience. Ensure your team actively responds to every Twitter user who communicates with your brand. Actively monitor your mentions and messages to stay on top of everything.
Lastly, avoid getting defensive. Brands often get caught in the heat of the moment and end up miscommunicating with their audience. If you receive a complaint or angry message, respond politely and respectfully.
Your online persona is your brand identity. If you’re rude or dismissive to customers, people will take notice. Keep your calm, maintain a witty and respectful brand voice, and watch your brand image improve drastically.
Recommended Read: How to Strengthen Your Brand Identity on a Budget
Launch a Power-Packed Twitter Marketing Plan with TocToc
Now that you have a better understanding of the right way to grow your business on Twitter, it’s time to implement these strategies! Work with an experienced, trusted, and dedicated social media marketing company that yields excellent results.
We also specialise in search engine optimisation (SEO), content marketing (article writing, blog writing, eBook writing, and web copywriting), email marketing, app development, and web design and development. Let’s help your business stand out from the crowd, dominate, and grow.