Are you having trouble garnering the numbers you know your website deserves? These 9 incredible SEO solutions will help drive traffic.
Did you know that over 50 percent of all Internet traffic comes from search engines?
Holy traffic, Batman!
This means that the majority of your potential site visitors will be coming from Google. But if your site isn’t optimised for the search engines, you won’t be ready for them.
As a result, you could lose potential subscribers or customers.
Knowing how to optimise can be difficult, though. Luckily, this article will tell you all the SEO solutions you need to know to drive traffic to your site.
Read on to learn more!
1. Write Meta Descriptions
After writing a whole blog, the last thing you probably want to do is to write some more. Instead of stopping, go ahead and write a meta description.
Like brushing your teeth as a kid, it may seem annoying and repetitive, but it can be really helpful to do it.
A meta description should be less than 60 characters, and you should include the keyword in it as well.
These short descriptions tell Google what your article is about, but they also tell users what your post is about before they click on it. At the very least, a meta description will bring you more traffic because people will know what they’re clicking on.
2. Use Keywords, but Don’t Go Overboard
Keywords are great. Keywords are good.
But keywords are not everything.
When optimising for your site, you need to pick a keyword for every page of your site. You especially need to do this for blog posts.
Here’s the thing: keywords are important, but they won’t do enough on their own. They used to matter more because Google had less strict guidelines for SEO. But now, Google is smarter; this means you don’t have to flood your site with keywords.
In fact, if you do this, it may lower your rankings.
How to Pick a Good Keyword
When picking a keyword, be strategic by using a keyword planner. Although a keyword may get a lot of traffic, there may be too much competition for you to beat it.
Instead, try finding one that gets less traffic but is more specific to your content. This will make it easier for you to compete, and it may give you more traffic in the end.
For example, instead of using “tea” as your keyword, try using a long-tail keyword like “chamomile organic tea.” While this long-tail keyword still has a lot of competition, you would still be able to reach more people than you would with “tea” on its own.
3. Make Your Site Run Faster
Google hasn’t always cared about site speed, but recently, they announced that the site speed of site will determine where it ranks in the SERPS.
There’s a good reason for this. Over half of all mobile users will leave a page if it takes more than three seconds to load.
This means that making your site run faster won’t only help your SEO. Chances are, it will also keep people on your website for longer.
4. Be Mobile Friendly
Did you know that more people use mobile devices than they use desktop applications?
Well, if you didn’t know, Google did, and they did something about it. Now, Google ranks sites that are mobile-friendly higher than it ranks sites that aren’t.
Becoming mobile friendly isn’t as hard as you might think, especially if you use a hosting service. Services like WordPress and Squarespace will often create a mobile-friendly version of your site for you.
If you aren’t using one of these services, you may want to get in contact with a web developer. Being mobile friendly is one of the most important changes you can make to your site.
5. Get Quality Backlinks
There isn’t a way to hack the SEO process, but if there’s a way to score some serious points, getting backlinks is the way.
Backlinks are links on other sites that point back to the content on your website. Google reads the text that is linked and then learns more about what your site is about.
Backlinks work as a job referral does. If a website says that you’re a quality source, that means you have a better chance of ranking higher.
If you’ve heard of backlinks, you might have heard of some black-hat strategies to get backlinks on your site. Stay away from these. If Google catches you paying for backlinks, they will rank you lower.
Instead, create valuable content for people to link back to. If your blog is something that a lot of people read, you can expect to see a growth in backlinks.
You could also choose to write guest posts on another site. Sometimes you may even be compensated for these posts.
6. Update on a Regular Basis
Let’s say you have a friend named Olivia. You and Olivia are the best of friends and talk almost every day.
But then, all of a sudden, Olivia stops wanting to hang out! Maybe she even goes so far to cut off all communication. Soon, it has been months since you’ve heard from her.
Before she did this, chances are you trusted her a lot. But, in this situation, odds are you won’t. You might even start to trust your new friend Stewart more!
Google treats websites in the same way. If you aren’t updating your site on a regular basis, it will start to trust your content less. Because the world is constantly changing, they need to know you’re keeping up with the trends.
You should make sure to publish new content on your site at least once a week. Publishing more can be good, but make sure the content is fresh and interesting
Don’t feel like you need to publish every day if you can’t. Google won’t rank you lower for this.
7. Get Some Help
Doing SEO on your own isn’t easy. If you run a business or publish blogs, you likely want to focus on that.
While doing some basic SEO work can be easy on your own, doing what needs to be done to rank highly can be difficult. This is why you need an SEO agency on your side.
Using an SEO team will outsource your SEO efforts to professional digital marketers. This gives you a huge advantage over your competition.
SEO is becoming less and less of a novel marketing strategy. This means that having a good team on your side can make a huge difference in the way that you work.
When looking for an SEO agency, make sure that they use white hat strategies. If they promise something that seems too good to be true, it probably is.
8. Get an SSL Certification
To make sure that you can make people trust your site, it can help to have an SSL certificate. You might not know what this is, but you’ve definitely seen the benefits.
An SSL certificate will change your site from http:// to https://. If you missed the difference, there’s an S after the p.
Doing this gives you a better chance of ranking higher because it makes you more reliable. Plus, it will mean that users will trust your site more.
If you are an eCommerce business, you should make sure you have this as well. This could determine whether someone buys from your website or not.
9. Write Longer Content
In the age of the Internet, nobody wants to read anymore. It’s best to just write a Tweet and get on with life.
In fact, writing long content can be one of the best decisions you can make for your website. Google loves to rank sites that give out useful information, so if your content is long and useful, chances are it will rank higher.
Keep in mind that Google doesn’t just want a lot of words. It should be readable and no longer than it needs to be.
Ideally, every post should at least be 1,000 words, but you can get away with posts that are around 500.
Need More SEO Solutions?
Now that you’ve read this article, you should be on your way to implementing some of these SEO solutions. If you work hard and do well, you should see an increase in your traffic.
Keep in mind that SEO is not a magic spell that can make everything perfect. Think of it more as a ladder you can use to climb to the top. It can make a huge difference, but you still have to climb.
Don’t want to do the climbing yourself?
You can see how effective a well-rounded SEO strategy can be if you take all these things into consideration. By following this plan, you’ll set yourself up for massive success.
This detailed and thorough process is the exact same one that we use for our managed SEO service and Local SEO service. You will get your own campaign manager which will essentially be your personal SEO consultant! That’s why you need to get in contact with us. Let’s discuss what we can do for you.
Not ready yet? That’s fine too. Check out more SEO solutions on our blog!