Marketing gurus are always looking for that next “wave” of marketing that will revolutionise the industry forever. As a marketer, while it’s always good to innovate, you must always have tried and tested methods integrated into your strategy to ensure consistent retention and greater conversion. One such method of reliable sales flow is email marketing.
We’ve previously gone to great lengths to describe the significance of email marketing and how it’s still one of the best and most cost-effective ways to generate leads and convert them into sales for your business.
In this post, we’ll talk about some of the best practices you can use to boost your email marketing efforts.
1. Never Purchase Contact Lists.
Australia boasts some of the most stringent policies with regard to Data Privacy. Purchasing a contact list is an ineffective way of getting in touch with potential customers who never signed up for your list. It also won’t provide the same ROI as you’d get with an organic list of a genuinely interested audience.
One way to reach out to your target audience is through an email marketing company in Canberra that can guarantee you’re using modern industry practices to ensure you’re getting the most from your campaigns.
2. Avoid Using ‘no-Reply’ in The Sender’s Email Address
The SPAM Act of 2003 is a popular guideline for email marketers Down Under. One of the most important rules you should follow when sending emails is never to use “no reply” in your email, as this ensures your recipients will not respond to and opt out of future emails.
Instead, have your automated messages come from a first name. This ensures they’re sent from a human being and comply with the regulations.
3. Limit Your Usage of Typefaces
The less clutter you have in your inbox, the more conversions you’ll get. One of the most important factors you should consider when sending emails is to avoid using more than two typefaces, as it can cause your message to be overshadowed, ruining its visual appeal in the process. Another important rule you should follow is to use web-safe fonts between 10-point and 12-point.
4. Optimise Preview Text
If you’ve ever subscribed to a newsletter, you’ve likely seen a message at the top of your email that says, “Email not displaying correctly?” This is a helpful warning, but it can affect the open rate of your email.
Your preview text should provide additional details to help your audience open and read the message. It should also help you explain the message’s purpose and provide a sense of urgency to your recipients. By default, the preview text should be next to the subject line.
Unfortunately, many custom templates tend to add conditional statements at the top of their pages, allowing an email to slip right into the preview without any warning. A custom prehead, a section that briefly describes the message’s purpose and how it will be delivered, also helps preview text optimisation.
Diverse Online Marketing Services in Canberra with TocToc
Despite the emergence of various new marketing tools, email marketing has remained as valuable as ever. Businesses of all sizes can benefit from having an optimised strategy that includes modern industry practices.
If you’re looking for the absolute best that email marketing services have to offer, consider outsourcing this vital facet to TocToc. Our team of experienced and motivated marketing specialists in Canberra can help you skyrocket your sales flow and boost conversions. Contact us to get started today!