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Today, everyone owns a smartphone. According to statistics, an average person uses their phone for three hours and 15 minutes daily. One out of every five smartphone users spends more than 4.5 hours on their phone daily. So, if your business can make it your customers’ mobile phones, you’ve got a huge opportunity to expand your customer base. According to a report by Techjury, a whopping 79% of people have made a purchase online through their mobile devices.

Content creation isn’t just about putting your content out there for your target audience. You may create plenty of content regularly, but that doesn’t guarantee that you’ll be able to build a loyal following and attract potential customers. You can only stir ‘activity’ among your target audience if the content is engaging enough. In other words, content marketing doesn’t just entail creating content but producing compelling content that resonates with your audience.

Would you believe it if we told you that 60% of the world’s population is a social media user? That’s true. About 4.7 billion people use social media actively. This means if you put anything out there on social media, it has the potential to reach 4.7 billion people! That’s insane!

SEO is a powerful marketing tool for all businesses – even legal firms. Like any other business, a legal firm must compete with its competitors to gain clients. A legal firm with poor online visibility may lose potential clients. This is where SEO for law firms steps in. If you’ve got a legal firm in …

SEO for Australian Legal Firms: How to Outrank Your Competitors Read More »

In times when the competition in the eCommerce industry is fierce, it can become difficult to get your business noticed and attract potential customers. When a customer searches for something that your business offers, remember that your website won’t be the only one the search results show. The customer will have plenty of options, and …

SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Australian Business Read More »

Did you know that email marketing can contribute as much as 30% to 50% of your total store revenue if done right? Email marketing is one of the best marketing tools with an excellent return on investment (ROI). To give you a rough idea, for every $1 you spend on email marketing, you get an …

How to Maximise Your Email Marketing ROI in 2023 Read More »

Social media marketing is one of the strongest tools for marketers today. According to a study, 96% of the Australian population, which is about 25.31 million people, are active internet users, and 81% of the population in Australia, which is 21.30 million people, are active social media users. If a business leverages social media efficiently, …

The Dos and Don’ts of Social Media Marketing for Australian Businesses Read More »

Are you a website designer? If yes, how do you approach a web design project? Do you design a website to make it meet your needs and preferences or the users’? If your answer is former, know that you’re doing it all wrong. A website must be designed to meet user preferences because they’re the …

The Importance of Usability Testing in Australian Web Design Read More »

If you run an online business, you should aim to have your website appear on the top of the search engine results page when a customer searches for something your business offers. If your website doesn’t show on the top of the search engine results, or worse, on the first page of the search results, …

Cracking the Code: Understanding the Basics of SEO with TocToc Read More »