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The Benefits of Local SEO for Australian Brick-and-Mortar Businesses

When we talk about SEO, most people assume that SEO is for online businesses only, but that’s not true. Brick-and-mortar businesses can equally benefit from local SEO. Most physical businesses don’t know that 88% of customers conduct a local search on their smartphone and visit or call the business the same day. In fact, 46% of …

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The Art of Email Segmentation: How to Personalise Your Campaigns

Segmenting your email list is a crucial strategy to achieve success in email marketing. Segmentation of your email list means categorising your subscribers into groups based on common traits, such as their age, interests, or actions. When you customise your email campaigns based on the interests and needs of each group, you can increase engagement and …

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Creating a Content Calendar That Works: A TocToc Guide

Regarding digital marketing, it’s important to create a content calendar to ensure your content strategy is successful and consistent. Deciding where to begin can be overwhelming due to the numerous platforms and types of content available. At TocToc, we have a guide to help you create a content calendar that works. As a leading digital …

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The Power of Interactive Content: Quizzes, Polls, Comments, and More

In Canberra, digital marketers are increasingly using interactive content these days. This content is designed to capture the audience’s attention and get them involved by encouraging them to share their thoughts and opinions. There are various ways to make your digital marketing strategy interactive. You can use quizzes, polls, comments, and live streams to engage your …

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Tips for Writing Compelling Product Descriptions

Regarding e-commerce, product descriptions are important because they can convince people to buy something. Therefore, writing product descriptions that are compelling and informative and accurately showcase your product’s features and benefits is crucial. Crafting compelling product descriptions can be difficult, but it’s crucial for anyone in content marketing or running a business. In this guide, we’ll share …

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Email Marketing: 4 Dos and Don’ts for Effective Campaigns

Email marketing delivers a massive ROI, and business owners who have given up on email marketing can’t crack the code. They may be making common mistakes that affect the success of their campaign. Email marketing can be an excellent inbound strategy if you know what you’re doing. Businesses that incorporate email marketing as a part of …

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Maximising Your ROI: Tips for Successful Digital Marketing Campaigns

In today’s world, digital marketing has become essential to running a successful business. Return on investment (ROI) is a crucial metric in digital marketing. We will offer helpful tips on maximising digital marketing ROI in this blog. If you are looking for digital marketing services in Canberra, this guide is for you. Set Clear Goals If …

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