Your Gateway to the multi-billion dollar Chinese Market
WHAT IS BAIDU?
Baidu is the biggest search engine in China. It’s a Beijing based multinational tech company that offers a large range of Internet services and products, as well as making many breakthroughs in recent years in the field of artificial intelligence. Baidu is not only one of the biggest players in the tech market in China, but is actually one of the largest AI and Internet companies on the planet.
Baidu’s search engine is hugely successful in China, where it’s common to hear people respond to a question by saying “go Baidu it” the same way they might say “go Google it” in other parts of the world. In fact, Baidu is almost the ONLY search engine used in the country. You could say it is the Google of China, except in some ways it’s even bigger than that, as Baidu is also a trusted online portal providing extensive information on all kinds of topics relevant to Chinese people’s lives. Baidu is the clear “King of Search” in China, a country where these days, a larger and larger percentage of daily lives of the huge population is lived online.
The world’s largest Chinese website
China’s biggest search engine
700 MILLION active users & over 1 BILLION Mobile users!
90% of searches in China
Baidu, China’s #1 search engine, leader in artificial intelligence, and internet giant, boasts an extremely impressive search volume of 600,000,000. Those massive numbers are due to the fact that 95% of China’s rapidly growing number of netizens turn exclusively to Baidu whenever they want to find something out about anything, in just the same way that most English speakers turn to Google. If they can’t find it on Baidu, they can’t find it at all.
Baidu controls 79 percent of the PC market share and 68 percent of the mobile market share, making it the clear, undisputed leader in the field of Chinese language search. In fact, Baidu is so popular in China that many internet users are unaware that other Chinese language search engines exist! With this kind of market domination, it is clear that marketing through Baidu is the best way to enter the China market and reach the large target market of Chinese citizens. If your product does not appear on Baidu’s search results, the people of China will have no way of hearing about it. For China, it will be just as if it doesn’t exist!
With China’s ‘Great Firewall’ blocking or severely limiting access outside of China, your website may not be reachable from the Chinese mainland. Moreover, Chinese people expect fast website speed and powerful user experience.
Baidu is built for Chinese people and hence everything is written in Mandarin. But don’t worry, we can help! TocToc services include everything you need to market your business in China.
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