Content
What Is Content Marketing?
Content marketing consists of creating high-quality content and promoting it on relevant platforms. Your content should feature valuable topics that will benefit your customers’ lives in some way, whether through educating, entertaining, or inspiring. Having fresh and relevant content matters just as much as depth and overall writing quality. You also want to use different forms of content to keep your audience engaged, including written content and visual content.
We help you create content that offers true value to your readers. If a search engine is directing people to your site, you want to make sure you give them what they were looking for. For example, misleading titles don’t result in sustainable growth.
Having your content available on third-party sites is also a tactic used in content marketing. Rest assured, you’ll have us on your side to determine which websites and publications you should be using. Some publishing platforms limit access with subscription plans, and some don’t support adding call-to-action boxes into your content. We know how to gather this data, and we’ll give you a full report on how these features may impact the ROI for your content.
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The Benefits of Our Content Marketing
Approximately 11 per cent of internet users block ads online. While this can be convenient for users, it means brands have to find new tactics to reach people. The reality is, paid ads are not as profitable as they used to be. As a result, more and more businesses are opting for content marketing.
While our strategies are built around this reality, many small businesses and large corporations alike are not aware that approximately 70 percent of customers prefer learning about a business or brand through an article rather than through conventional ads. We, on the other hand, always see these changes in digital marketing before they come to fruition. This allows us to be fully prepared to adapt and change in the ever-changing internet landscape.
We develop content-centric marketing, which serves as a relatively inexpensive yet highly effective marketing strategy. Establishing a website that’s full of attractive, SEO friendly articles is significantly cheaper than most forms of advertising.
Our content marketing strategy creates targeted leads consistently, resulting in an influx of traffic through social shares.
Content Marketing with Us!
You need your content to be fresh, interesting, and relevant to your target audience. That’s why we’ll provide you with regular updates about every topic and trend you should consider featuring in your content.
If you’d like help creating this content, our experienced writers can meet your requirements, no matter the topic. We’re happy to write any blogs, press releases, or guest posts you may want to disseminate. So whether you need fresh content, innovative ideas, or top tier copywriters, we’re here for you.
Want to learn more about how Toc Toc can help you create more content that attracts web traffic and turns leads into customers? Reach out today. We’d love to chat with you!
