If you run an online business, you should aim to have your website appear on the top of the search engine results page when a customer searches for something your business offers. If your website doesn’t show on the top of the search engine results, or worse, on the first page of the search results, you’ll lose a lot of potential customers.
Most people don’t go past the first page of search results. The top three search engine results page results get 50% to 60% clicks. The lower down the list your website appears, the lower are the chances of customers visiting it.
This brings us to the very popular term you may have encountered numerous times – search engine optimisation (SEO). Search engine optimisation is optimising your website content such that it ranks higher up in the search engine results pages. The main objective of SEO is to increase organic traffic to your website through search engines.
But SEO isn’t the simplest equation that you’ll get to solve. SEO is a highly technical field and needs sound understanding to do it right.
If your website isn’t getting a lot of traffic and your business is affected by it, you must work on optimising it. This blog post will help you crack the code and understand the basics of SEO.
What Is SEO, Exactly, and What Does It Mean to Optimise A Website?
When a user searches for something on a search engine, they get a list of results that are relevant to their search keyword. Who decides which website will be ranked first and which will be ranked later? Well, that doesn’t happen randomly. This is where SEO comes into the picture.
SEO involves optimising the structure of your website, the content, and other technical factors that affect how a search engine crawls and indexes the websites. The algorithms search engines use are extremely complex, and they determine the ranking of websites.
Search engines consider numerous factors before displaying a particular webpage on the search engine results page. These factors include:
- What does the query (the keywords a user enters) mean
- How relevant is a webpage to the query
- The quality of content on a website
- The usability of webpages
If you optimise your website right, your website will appear higher in the search results and receive more visitors, and with that, you’ll get more sales.
Importance of Keywords in SEO
Keywords are the backbone of SEO. Keywords are the phrases or words that users search for on search engines. Keywords tell the search engine what the users want. If you include the keywords that the users are searching for the most in your website’s content, the chances of your website appearing higher up in the search results are improved.
How to Improve Your SEO Ranking?
The more relevant your website is to the keywords and the more user-friendly it is, the better your website’s SEO ranking will be. Some ways in which you can improve the SEO ranking of your website include:
- Integrate keywords into your content such that they appear natural and not as if they’ve been forcefully put in.
- Optimise your website for mobile. The majority of people surf the internet on their mobile phones. This will enhance the user experience – and your SEO ranking.
- Make sure your website loads quickly. Slow websites are often poorly ranked on Google SERPs.
- Upload high-quality and relevant content to your website that captures the user’s attention.
How TocToc Can Help You Rank Your Website Higher Up?
TocToc is a digital marketing agency with expertise in SEO. Search engine optimisation Canberra is crucial for your Australia-based business and TocToc can help you create results-focused strategies through time-tested processes.
If you’re looking for search engine optimisation services in Canberra, look no further than TocToc and let us take care of your SEO rankings.