If you want to improve your website’s conversion rate, your landing page must be well-designed. Unfortunately, most landing pages don’t convert because many developers fail to follow the best practices.
Whether you’re a small business or a global corporation, having a well-designed landing page is crucial for any marketing campaign. According to Marketing Sherpa, almost half of all marketers create new landing page templates each year.
1. Targeting Audience Pain Points
Getting to know your audience is very hard, and it’s even more challenging if you don’t have a good understanding of their pain points.
Ensure that your landing page is designed to help your ideal customers find solutions to their problems. Having a well-designed landing page will allow them to navigate your website and find the help they need easily.
A well-designed landing page will also help you become the go-to expert for your audience. Having specific pages for each audience’s pain points can help you present your problems to them more effectively.
2. Be Specific
Your landing page design has only one purpose: to get people to take action. It’s best to have a call to action positioned on your page so that it’s one of the first things visitors see.
Having too many options in your landing page template can make it hard for your audience members to choose the right one.
A common mistake that people make when developing landing page templates is trying to promote more than one thing. This strategy is not only ineffective, but it can also confuse your audience. Before you start working on a landing page template, it’s important that you first ask yourself if your audience really needs more than one solution or call to action.
3. Highlight Your Benefits Through Your Title
Having the right title can play a huge role in attracting potential customers’ attention.
One of the main factors that have helped news media sites such as UpWorthy and Buzzfeed become successful is their titles. These guys know how to write effective and engaging titles that will catch the attention of their potential customers.
The titles of your blog posts and landing pages are very important to attract the attention of potential customers. They can also help boost your social media presence.
According to Brian Clark, the founder of Copyblogger Media, about 8 out of 10 people who click on your blog will only read your title. Similarly, Ted Nicholas, a direct response copywriter, noted that the title influences about 73% of a buyer’s decision-making process.
A poorly designed landing page can discourage a potential customer at first glance. A weak title and a poorly designed copy can also prevent a potential customer from converting.
Get Expert Landing Page Designing Services with TocToc
If you need help designing a landing page that utilises the best industry practices to help you streamline your sales funnel, look no further than TocToc. We provide a wide range of services to help you get the absolute best that digital marketing offers, including web design services, mobile app development, and content marketing services in Canberra. Contact us now to learn more about how we can take your online marketing and SEO rankings to the next level.