The rapid emergence and evolution of e-commerce have greatly impacted the retail industry. Many of the traditional brick-and-mortar retailers are going out of business or bankrupt.
Because of this, the digital world is an exciting place for entrepreneurs. Many new businesses are entering the market and are competing against established retailers.
Why do 80% of all e-commerce businesses fail despite the huge potential? Some of the most common issues that e-commerce businesses face are the lack of knowledge about the products and navigation. Other factors such as poor customer experience and unclear product value also play a role.
Here are a few strategies you can follow to ensure eCommerce success.
1. Build Your Brand
Your e-commerce brand is the core of your business. It should be something you think about and develop to make it stand out from the crowd. Before you start working on a brand, you must consider what you do and how you do it.
Your brand should represent the core values of your company. It should also be something you think about and develop to make it stand out from the crowd. Some brands fail because they don’t have a clear mission.
In 2017, Enso conducted a study analysing 150 brands to determine how they align with their customers’ values and their purpose. The study also looked into how these brands influence their purchase behaviour.
The study found that millennials gave Newman’s Own an 81% higher rating than baby boomers. This suggests that the brand might lose its appeal if it doesn’t attract younger consumers.
2. Search Engine Optimisation
Google is responsible for deciding which websites appear at the top of organic search results. It can be hard to keep up with the algorithm updates that the company makes.
The majority of websites that are affected by the new algorithm are those that have low-quality content that was created to generate revenue from their ads. This can affect their current rankings and cause them to lose their high rankings. To avoid getting penalised, make sure that you regularly review the search quality guidelines.
3. User Experience
If you want to attract more traffic to a certain action, such as making a purchase, you need to ensure that your website is designed to provide a great user experience. One of the most important factors you should consider is making it easy for visitors to navigate the site.
Ensure your website’s content is consistent with what you’re trying to achieve. A clear call to action and clearly defining what you’re selling is an integral step toward greater conversions.
Scale Your E-Commerce Business to New Heights with TocToc
Choosing the right metrics is very important for e-commerce businesses. Unfortunately, most companies don’t have the right data at their fingertips. E-commerce is one of the fastest-changing industries in the world, which is why Businesses must use the latest metrics and practices available to get the best results.
If you’re looking to reimagine your brand and grow your business online, look no further than TocToc. We provide a wide range of services to help you get the absolute best that digital marketing has to offer, including web design services, mobile app development, and content marketing services in Canberra. Contact us now to learn more about how we can take your website marketing to the next level.