eBooks are rising in popularity and proving to be an impeccable marketing tool for businesses to grow and sustain in an increasingly competitive online market. An eBook helps your business build brand authority which is fundamental nowadays as people prefer to buy from authentic brands compared to others.
However, writing an eBook is challenging. Therefore, it’s best to hire a content marketing service that specialises in writing eBooks. This blog will try to break down and provide eBook writing tips that help you create a compelling marketing strategy.
Starting Out Right
First and foremost, you need to pick the right topic. You should consider the following questions:
- Who is your audience?
- What value will your eBook provide to your target audience?
- How does your eBook fit into your customer’s purchase journey?
- Are your conversion goals clearly defined?
Having comprehensive answers to the questions above will help you decipher the key message you want to send to your audience and help you structure your eBook. Remember that you are writing an eBook to attract an audience and convert them into leads. Your eBook can be an extended version of an existing blog, a product guide, FAQs, or a case study based on a client’s experience or content around your relevant industry.
Title and Outline
The headline is a way to build a solid connection with your audience which will encourage more engagement. Insert targeted keywords from your SEO strategy within your heading to make it rank and craft a unique title that engages your audience. Use catchy words, add statistics to improve credibility, and mention your audience in the title. In addition, you should also create a robust outline that gives your eBook structure and makes it easier to read.
The Writing Process
An outline gives you a framework to break up your writing into chunks. However, you may not have enough time to write a compelling eBook as you may be busy with other aspects of your business. Therefore, it is recommended to hire an eBook writer who has significant experience in writing content for your industry.
Write Compelling eBooks with TocToc
If you want to fill your content arsenal with high-quality and engaging eBooks, you can’t go wrong with TocToc. We have experienced content writers who are well-versed in writing polished, crisp, and interesting eBooks optimised for SEO that rank higher on Google SERPs.
Our content marketing specialists create value-added, engaging, high-ranking, and insightful eBooks for our clients operating in various industries in Australia. As a top digital marketing company, we provide a holistic suite of services which includes search engine optimisation (SEO), email marketing, social media marketing, web design and development, and app development services to clients across Canberra and Sydney.
Let us help you get the online visibility you need to succeed.