Email Marketing: 4 Dos and Don’ts for Effective Campaigns

a person checking emails on their phone

Email marketing delivers a massive ROI, and business owners who have given up on email marketing can’t crack the code. They may be making common mistakes that affect the success of their campaign. Email marketing can be an excellent inbound strategy if you know what you’re doing.

Businesses that incorporate email marketing as a part of their overall digital marketing strategy often succeed in bringing in the desired audience to boost their sales and profitability. This is why it’s worth hiring an email marketing service that helps you create compelling campaigns and deliver conclusive results.

Here’s an email marketing guide that lists the dos and don’ts for creating an effective and impactful campaign.

Do Start with an Intriguing Statement

You want to hook the reader with an intriguing statement and make them read the rest of the email. Every word count, so make sure to choose your words carefully. They must be catchy and captivating to compel the reader to act positively instead of hitting the delete button. Your starting title or statement determines whether the user opens the email or sends it straight to the spam section.

a person using a laptop

Do Keep it Short

Walls of text can be a major turn-off for users. Don’t write long emails that make customers feel like they are reading a newspaper. Big chunks of text are intimidating, and most wouldn’t even read them. Instead, you must keep it short, sweet, and straightforward. Make your paragraphs easy and simple to read. Avoid fluff and unnecessary content.

Don’t Spam

Refrain from spamming your customer email inbox. Avoid using terms that are too good to be true. For example, terms such as ‘make money fast’ or ‘get rich quickly’ scream spam, and the customer will likely delete them instantly. Within the text, make sure to limit the number of internal links. CTAs are essential, but place them strategically, and they should be limited.

Don’t Send Too Many Emails

As a customer, would you like to receive five to six weekly emails from the same business? Most of us don’t. You want to sound welcoming and persuasive, but sending too many emails will make customers feel that you are clingy and annoying. Don’t overwhelm your readers with emails, and limit the number of emails you send.

Launch a Compelling Email Marketing Campaign with TocToc

After reading the email marketing guide, you’ll be in a good position to create a campaign. However, it is still recommended to hire an email marketing company that can help you build a solid strategy.

If you are looking for an email marketing company based in Canberra and Sydney, you’ve come to the right place. At TocToc, we use advanced email marketing strategies that help you with inbound marketing and convert a wider audience into lifelong customers.

Apart from email marketing, we also provide the following:

Let us help you create an effective digital marketing strategy that ensures sustainable business growth. For more information, contact our experts today. We’d be more than happy to help!


Get Started Today!

Get in touch with us with your ideas and needs. We will come up with a web copywriting strategy that works for you.
Scroll to Top