According to MailMunch, email marketing is the most effective way to get leads and improve your sales. It has a high open rate, a click-through rate, and a bounce rate that’s typically around 9.4 per cent in all industries.
Unfortunately, many businesses fail to make the most of this invaluable digital marketing asset due to poor strategy. A successful email marketing campaign entails a mix of both old and new methods. Campaign Monitor found that segmented email campaigns, for instance, can see a revenue boost of up to 760%.
To help you get the most out of email marketing, we’ve collected the best email marketing hacks that will help you boost conversions and improve your open rates. Let’s get started!
Why You Need Email Marketing Hacks
Since email is one of the oldest modes of online marketing, there’s no surprise that extensive research has been done to optimise it. Effective business hacks and marketing techniques will help you avoid the common mistakes and obstacles that prevent you from achieving the results that you’re looking for. They’re ideal for small and medium-sized businesses that need to expand quickly.
Hubspot found that 78 per cent of businesses increased their conversion rates after implementing email marketing into their operations. These email marketing hacks will help you grow your business and improve your technique.
Best Email Marketing Hacks To Take Your Business to the Next Level
Collect Email Addresses from Everywhere
You can easily collect email addresses from various sources, such as your social networking accounts and blog. A simple way to do this is by placing a subscription form on your homepage. This allows users to provide information when they register for a website or place an order.
Social media is also a great way to boost your lead generation efforts, allowing you to interact with your followers and promote your products and services. For instance, if you’re in the marketing industry, you might already be on Facebook and Instagram, engaging with your followers in creative and informative ways. Creating posts with an email subscription link in the Call-to-Action (CTA) can drive fans to subscribe to regular updates.
2. Eye-Catching Subject Lines
Your subject line should be like a newspaper headline or a title that appears on a book’s spine. It should also be designed in a way that captures the essence of your brand. According to Win Goodbody, a senior product manager of Sitka Technology, a well-designed subject line should be able to channel your brand seamlessly.
An eye-catching subject line is the first interaction your customers have with your email, and it’s the only thing that will decide whether or not they open it. Creating a well-designed subject line is the first step in building a successful email marketing campaign.
3. Support Your Subject Line with Appropriate Body Content
A successful email marketing campaign is determined by how well you motivate your potential customers to take an interest in what you’re saying. The body of an email is the most important part of any marketing campaign, as it gives you a platform to be compelling and fearless with your content. If you don’t have an exciting and compelling proposal or story to tell, your efforts will be wasted.
Here are a few body hacks that will help motivate your customers to open your offer.
1. Include Storytelling Technique
Common among the largest companies in the world, the storytelling technique involves writing an email as if you’re writing an article for a magazine. The subject line should be the main focus of the email, and the introduction should be short and focused on the problem you’re addressing.
The end of your email should also be compelling as it should contain the most effective offer. A well-written story can help you reach the right target audience. Put your imagination and creativity for a memorable pitch your readers can’t help but click through!
2. Include Humour
While it depends on your target market, including humour in your message with a few funny anecdotes and stories in your email can prompt your subscribers to look forward to your emails and form a more loyal audience.
3. Empathise with your readers
Marketers often overlook the importance of forming a connection with their readers. Identifying issues your customers are experiencing can help you create effective marketing messages. By putting yourself in their shoes, you can gain an edge over the competition.
4. Include Social Proof to Invoke Trust
Social proof refers to the idea that people will follow the actions of others if they believe that they are making the right purchase decision. You can incorporate this concept in your email marketing messages by including testimonials, achievements, and recognitions.
Being consistent with your quality and maintaining a good working relationship with your subscribers are two of the most important factors determining a successful email marketing campaign. Sharing your knowledge and expertise with others can help boost your company’s sales and improve customer satisfaction.
A good source of information can get its rewards through ratings and reviews. Readers will respond differently to your messages and be curious to learn more about how you have such a large following.
5. Give a Reason for Forwarding
A tried-and-tested method to get people to take action is giving them something in return. This can be done by encouraging subscribers to forward your messages and helping you expand your list by giving away referrals. You can do this by creating a lead magnet for your website.
If you’re not ready to follow the traditional methods of building a list, consider developing a new strategy that involves asking your readers if they would like to receive more information about your products or services.
A referral system can be a huge step that can help you expand your list and improve the conversions that you’re experiencing.
Professional Email Marketing Services in Canberra with TocToc
Although digital marketing is an ever-expanding phenomenon, one platform that has withstood the test of time is email. Optimising your email marketing strategy with these hacks can help you increase conversions and drive your click-through rates regardless of your industry or your target market.
If you’re looking to implement the very best market practices in the industry to streamline your email marketing, look no further than TocToc; with years of experience providing digital marketing services, TocToc has helped numerous businesses unleash the potential of the internet and helped them drive their sales through content marketing, website design, and email marketing services.
Contact us today to learn how we can help you reach out to a wider audience.