A well-designed and functional website can help boost sales and improve the effectiveness of your business. You’ll find countless conversion strategies that claim to drive sales exponentially. Unfortunately, it’s not always easy to implement these strategies independently.
In this tutorial, we’ll talk about Google’s Search Console, a great tool that can help you diagnose and improve the state of your website. While the tool is handy, it hosts various features and can be challenging to navigate for beginners.
Here’s everything you need to know about driving greater conversions on your website through Google’s Search Console.
What is Google’s Search Console?
Google’s Search Console is an extension by Google that can help you monitor and maintain your website’s organic search presence. It’s a great tool for search engine optimisation experts as it can help them understand the various factors that affect the success of their website.
With Google’s Search Console, you can keep track of all of the details of your website’s content, including its spam issues and the various activities it can perform to improve your site’s efficiency.
This tool can make monitoring and maintaining your website’s organic search presence simple and instant. You can easily access the tool by going to the homepage and entering your website’s URL. After you’ve created an account, you can start learning how to use the tool by navigating to its dashboard. You’ll see a list of options that will help you navigate through the various features of the tool.
You’ll be able to view various reports related to your site’s performance, such as its search traffic, appearance, crawl data, and security problems. Each section of the dashboard will also display unique reports that will give you essential information about your site’s performance.
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Find Queries That Drive Traffic
A valuable feature of the search console is its ability to find out what kinds of queries draw your site’s eyes. For instance, if you’re running Google Analytics, you’ll be able to see what keywords are driving traffic to your site after clicking on the “behavioural reports” option.
The search console also displays various reports related to your site’s performance, such as its click-through rate, impressions, and the positioning of certain pages. With the help of this tool, you can quickly see how your site is performing in search engine optimisation.
To start using the search console, open it up and navigate to its “search analytics” section. Before you can start analysing the data, you must select a few key metrics to help you determine what factors drive traffic to your site.
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In the “search analytics” section, go to the “Queries” section and select the query you want to analyse. This will allow you to see which keywords drive traffic to your site. You won’t find any blank data in Google Analytics, as there are thousands of search queries that people have already searched for your website.
Most search engine optimisation tools don’t have the necessary information to analyse Google Analytics data. On the right-hand side, you’ll see various metrics related to these keywords, such as the position, clicks, impressions, and CTR. With this data, you can use it to inform your strategy and create new content.
One of the most effective ways to use Google Analytics data is to create new blog posts. This strategy allows you to capitalise on the increasing number of people searching for a particular topic. Having a long-form content strategy can help boost the traffic to my site.
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Examine Backlinks for Outreach
With the help of the search console, you can easily analyse the data that Google Analytics provides and create new content. The link-building strategy is one of the most important factors you can consider when enhancing your site’s visibility.
According to a study by Backlinko, the top content on a given page is often linked to more than 35,000 external links. In addition to total links, other factors, such as the number of websites referring to your site, are also considered to determine how well your site is ranked.
Another important factor you should consider when it comes to enhancing your site’s visibility is the quality of the backlinking sites you link to. High domain authority is very important for search engines as it can help boost your site’s ranking.
A steady monitor on these sites can help you identify the best link-building strategies for your site. You can easily analyse Google Analytics’ data by going to the “links to your site” report.
The search console can help you identify the websites linking to your site. Seeing which ones are linking to you can inform your marketing efforts. The tool also shows you the most linked sites to your content. With the help of the search console, you can easily see a list of all the websites linked to your site.
You can also add these links to a spreadsheet to easily track them throughout your marketing efforts. If some of these sites already give you links, try emailing them.
Versatile SEO & SMO company in Canberra
Through Google Search Console, website owners can easily find new search queries and analyse the issues affecting their website’s SEO and conversions. Before you start using the platform, it’s important that you thoroughly understand its ins and outs. A good understanding of the platform’s features will allow you to focus on the areas of your website that need the most attention.
If you’re looking to get the best that modern SEO has to offer, look no further than TocToc; with years of experience providing digital marketing services in Canberra, TocToc has helped numerous businesses unleash the potential of the internet and helped them drive their sales through content marketing, website design, and email marketing services.
Contact us today to learn how we can help you reach out to a wider audience.