Guest Posting 101: How to Craft High-Quality Posts That Win Your Audience Over

a content marketing specialist writing a guest post for a client

If you want to climb Google SERPs faster than Spider-Man climbs buildings, start leveraging the power of guest posting. Guest posting is the process of writing high-quality content for another website. The content is posted with a hyperlink (backlink) that takes readers back to your website.

When small businesses write guest posts for high-DA websites, the results are phenomenal. Let’s say you submit a guest post to Forbes Australia, and it gets accepted. Now, Forbes Australia generates a lot of traffic on average. Since your post is up on their website, you’ll enjoy their traffic and conversions. This is a great way to give your business the perks that high-DA websites enjoy.

If you’re considering dipping your toes in the guest posting waters, make sure you kick things off on the right note. In this blog, we’ll offer a closer look at the right way to craft high-quality guest posts that win your audience over. Keep reading!

1. Select Your Topic Carefully and Wisely

You want your guest post to do exceptionally well. Now, if you select a topic that has been covered extensively online, chances are people won’t take a strong interest in it.

This is a golden opportunity for you. A power-packed guest post will help you earn the same traffic and conversions the top dogs enjoy. Play your cards wisely.

We recommend selecting a topic that requires industry expertise. This is a great way to demonstrate your expertise and experience. You’ll manage to satisfy two of the most critical Google E-E-A-T requirements.

Additionally, try to select a topic that hasn’t been covered as extensively before. The more unique your topic, the better. At the same time, it should be relevant. Sit with content marketing experts to come up with stellar guest posting topics that help you reel in a wider audience.

Recommended Read: What Is Thought Leadership Content & How Can You Use It?

2. Research, Research, Research!

a content writer researching their guest posting topic

Your content must bring new ideas to the table and demonstrate expertise, as discussed above. You cannot do this without excellent research.

For starters, recruit industry experts for the job. They should also have a knack for content writing. If you find an experienced content writer with a background in your industry, you’ve hit the jackpot.

Meticulous research will help you write a nuanced guest post that wows your audience. If possible, generate fresh research to add greater value to the content. This isn’t always possible (or affordable). Both quantitative and qualitative data require time, capital, and labour.

If you can’t generate primary data, supplement your content with relevant secondary statistics. The more value you provide to your audience, the better.

3. Optimise Your Guest Post

Optimisation is and always will be the sharpest tool in the content marketing shed. If you want your guest post to gain even more traction, optimise it like a seasoned pro.

Use high-ranking keywords, optimise the images with filename and alt text, use a customised URL, add title tags, meta description, and header tags, add internal and external links, and place your backlink cleverly.

These optimisation techniques will help you squeeze the most link juice out of your post.

Recommended Read: How to Generate More High-DA Backlinks in 2023

Craft High-Quality Guest Posts with TocToc

If you want to equip your content arsenal with high-quality, high-ranking, and cleverly optimised guest posts, TocToc should be your first stop.

As an experienced digital marketing company, we provide content marketing services to clients across Canberra and Sydney. Whether you want to release high-DA guest posts, launch high-ranking articles, or publish audience-centric blogs, our team will take the reins and help you get the results you want.

We also specialise in search engine optimisation (SEO), social media marketing, web design and development, email marketing, and app development. Contact our team to get started! If you have any questions about our guest posting guide, we’re more than happy to help.

Get Started Today!

Get in touch with us with your ideas and needs. We will come up with a web copywriting strategy that works for you.
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