Here’s Why Your Business Needs a Mobile App

a phone screen showing multiple apps

If you think only big brands need mobile apps, think again. With the Australian smartphone user population expected to reach 23.6 million by 2026, it’s high time you invest in Android app development for your small or mid-sized business.

Here are a few benefits of having a dedicated mobile business app.

It Enhances Your Visibility to Customers

According to recent statistics, an Australian adult spends an average of 2.5 hours on their smartphones each day. Now while they may be using specific apps during this time, it does highlight the importance of investing in business mobile apps. Your customers may not use your app every day, but they will view it whenever they scroll through their app page or scan their device. In doing so, they’ll always know that they can use the app whenever needed to reach out to your brand or make a purchase.

Investing in a mobile app for your business is a good way to enhance your visibility. Your brand name will subconsciously stay in your audience’s minds, especially when they come across the app icon or notification.

It Improves the User Experience

In this digital age, consumers prefer using their mobile devices to carry out most online transactions. Whether they’re shopping online, making payments, or filling out details in a form, they’d rather do it over their phones instead of using other devices. Moreover, they’d rather use dedicated apps to go ahead with specific business transactions instead of using the web portal.

Having a business app for your business can improve customer experience. They can easily place orders online, sign up for specific services and updates, and access necessary information. Mobile apps make navigation easier, further enhancing user experience.

a person using a mobile app

It Creates a Direct Marketing Channel

We mentioned earlier how users can use mobile apps to access information and receive notifications. This is also a great way to conduct online marketing and create a direct marketing channel for your audience.

Think about it: your mobile app would contain general information and details about pretty much everything a customer needs to know about your business. It’ll also include a messaging feature to allow customers to reach you directly. Moreover, you can keep them updated on your sales, promotions, and other announcements by sending push notifications. In other words, your mobile app will allow users to have everything at their fingertips.

Ready to invest in Android app development for your business? Get in touch with our digital marketing company in Canberra today. TocToc also offers multiple online marketing services, such as email marketing, content marketing, social media marketing, and search engine optimisation marketing services.


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