Include Easy Navigation Tools
At the crux of it, an SEO-friendly website is all about enhancing user experience. One of the simplest and most effective ways to do this is by making site navigation easier for visitors. This means using a clean layout that helps visitors easily locate and visit different features.
It’s imperative you add a navigational menu at the top of your website that includes all your main pages. You can use a drop-down menu option to further categorise them. For instance, the main navigational menu can have a “Services” tab, with each of your services listed in a drop-down format. This will enable visitors to easily find the pages they wish to visit without having to search for them. It’ll also help Google crawl and index your pages to recognise valuable content.
Add the secondary pages as footer links if you have too many web pages. They’ll help visitors explore new content and learn more about your company as they scroll to the bottom of the home page.
Use a Mobile-Friendly Responsive Design
According to statistics, Australians spend approximately 2.5 hours on their smartphones each day. Moreover, the Australian smartphone user population is predicted to hit 23.6 million users by 2026. In other words, you need a mobile-friendly responsive design for your website to cater to the fast-growing smartphone users in the country.
Responsive design is a way to ensure your web pages are displayed the way they’re meant to be displayed, irrespective of the device used by visitors. The website shouldn’t look distorted on a phone or tablet screen. It should be easily accessible on all devices and provide users with the same experience on each device.
Using mobile-friendly responsive design makes it easy for people to view web pages on their phones instead of using desktops. They can view the optimised text, images, and other details without scrunching their eyes and struggling to read what’s displayed on their mobile screens. This way, they can navigate your website at their convenience and take any necessary steps online (e.g., make a purchase or fill out a form) without requiring a separate device. Responsive design boosts your web traffic, reduces your page bounce rate, and helps you rank higher on search engines.
An SEO-friendly website also includes high-quality images. Image optimisation is a crucial part of on-site SEO and helps enhance user experience. Strategically placing relevant and high-resolution images across your web pages will make it easier for visitors to scan through the content, locate the information they’re searching for, and respond to your calls to action.
Platforms like Unsplash and Pexels offer hundreds of royalty-free images for different categories that can be used for your website. Alternatively, you can opt for customised images taken by an in-house photographer and optimised by a graphic designer. Moreover, you should optimise the images used on your website by doing the following:
- Using a file format that supports the size and speed of your web pages
- Compressing the images to ensure page speed isn’t affected
- Adding alt-text to allow the search engine to “read” the images
Increase Internal Linking
Another way to make your website more SEO-friendly is by adding more internal links to your web pages. This helps Google better understand the content published on your website, allowing it to identify which pages contain information that best caters to the search engine intent. Internal linking helps boost your website rankings while also creating an informational hierarchy for your platform and directing visitors to the relevant pages.
An excellent way to go about this is to include internal links in your blog posts. You can also link different service and location pages on your website to direct visitors to specific pages or add links to your FAQs and contact pages in CTAs.
Avoid Content Duplication
Finally, make sure each web page has fresh and relevant content. Many businesses make the mistake of duplicating content, using the same text, images, and other content features on multiple pages. This is especially common in location and service pages that provide information about the company.
While it may seem harmless, it’s not. Having duplicate content can result in the search engine marking it as plagiarised content, even if the plagiarism stems from your own website. In other words, you can’t write web copy for one page and expect it to work for the rest of the pages. Just like each page is unique to the subject it focuses on, its content needs to be unique too.
Moreover, duplicate content can also ward off visitors if they keep on reading the same information on every page instead of getting specific details. Working with a professional content marketing company can help you prevent this by creating unique, specific, and relevant content for your website.
Hire Our Digital Marketing Experts in Canberra
Ready to optimise your website? The team at TocToc can help you build an SEO-friendly website. Whether you need us to build a website from scratch or wish to redesign and optimise the existing platform, we’ve got you covered. In addition to website design and development and search engine optimisation marketing services, we also provide content marketing, graphic design, social media marketing, and other online marketing services to help businesses in Canberra.