In 2023, spectacular SERP rankings are your golden ticket to greater online visibility, high traffic, and enviable conversions. However, this is easier said than done.
Presently, there are over 2,600,000 businesses in the country. A little less than half of all these businesses have a website. This leaves us with roughly 1,300,000 business websites. The competition is pretty high, and it’s expected to deepen as 2023 continues. If your site fails to stand out, it’ll become less and less visible to your target audience.
By restoring your rankings, you can get your traffic, conversions, and overall visibility back on track. How can you do this? By building high-DA backlinks that elevate your rankings.
In this blog, we’ll walk you through the top link building strategies for 2023. We’ll focus on building high-DA backlinks, i.e., backlinks with a high domain authority score that perform exceptionally well on SERPs and generate more traffic.
When the top players offer you a backlink, their traffic will be redirected to your website. The outcome? Your rankings and traffic will start matching theirs. Keep reading to attract more high-DA backlinks to your site in 2023.
1. Write Guest Posts for Authoritative Websites
If you’ve tried your hand at guest posting but failed to achieve the intended outcome, it’s possible that you’re partnering with low-DA sites that can’t do much for you.
It’s important to note that low-DA sites don’t rank high on Google SERPs or generate substantial traffic themselves. If you write content for their site, you’ll fail to obtain good results.
Aim for medium-to-high DA sites that can give you a generous boost in visibility. Find trustworthy, reputable, and authoritative websites that accept guest posts from businesses in your local industry.
You can try various search terms that will help you find the right platforms. Let’s say you run an interior design business. Combine your industry’s primary keyword (“interior design”, “interior remodelling”, etc.) with one of these search terms:
- “guest blog”
- “guest post”
- “write for us”
- “submit a guest post”
- “submit a guest blog”
- “guest post by”
- “contribute to our blog”
- “become a guest blogger”
- “contributor guidelines”
- “guest author”
And so on.
Explore the first few SERPs and shortlist websites that catch your eye. Make sure you rank them based on their DA score and give precedence to websites with a higher score.
We also recommend running competitor research to understand the kind of websites that are offering backlinks to your top competitors. How did they establish this partnership? Which strategies should you follow? How can you retain such a partnership?
Work with experts to re-strategise.
Ideally, your guest post should be well-researched, well-written, insightful, engaging, and optimised. Avoid rehashing old ideas. Instead, bring something new to the table: perhaps fresh qualitative or quantitative data, new industry perspectives or analyses, and so on.
A masterful guest post will help you make a winning impact on your audience and the Google algorithm.
Recommended Read: Building Backlinks: 2022–2023 Update
2. Create Insightful Infographics
Infographics generate a lot of backlinks, especially if they’re packed with new research. When original data is visually presented in an aesthetically appealing format, there’s no other way to recreate it. The statistic can’t be copied or paraphrased; it warrants a backlink.
If you design visually powerful infographics with valuable information, you’ll secure a handful of high-DA backlinks. There’s nothing wrong with sending an outreach email. If you think you’ve done a terrific job and believe your infographic will provide value to the top industry players, feel free to send them an outreach email with a sneak peek of your infographic.
Well-crafted emails can help your content become more visible to guest posting platforms.
Pro tip: Remember, the more value you provide, the better. High-DA websites are looking for quality content, especially relevant statistics that supplement their own content. When you supply sought-after data, you’ll increase your chances of catching a high-DA platform’s eye. Prioritise quality through and through.
3. Leverage Broken Link Building
If your backlink profile doesn’t look great, it’s possible that you have a lot of broken backlinks. Find broken links, email the relevant platforms, and request them to fix the link or replace it with better content that you recently created.
In some cases, websites fail to hyperlink text, which results in an unlinked mention. You can also find these by performing in-depth backlink research. Once you start fixing broken links and turning unlinked mentions into active backlinks, you’ll manage to cover a lot of ground.
Keep in mind: This strategy is only beneficial for businesses that have been creating content for a few years. If you recently launched your business and haven’t published a lot of content, there’s a very low chance that you’ve generated enough backlinks.
4. Improve Your Own SEO
You can’t expect to jump straight into link building without focusing on SEO first. If your business lacks online visibility, high-DA sites may never come across your content. Even if they do, they’ll hesitate to offer a ghost business a backlink.
Undo the damage by optimising your website, content, and social media pages. Start building your brand and actively promoting it to gain more traction online. Your business should be well-known in your local industry.
High-DA sites feel more comfortable offering backlinks to smaller businesses with a good DA score. Start building your own score to watch your efforts materialise.
Recommended Read: How to Create an SEO-Friendly Website
5. Grow Your Business Through Community Platforms
Community platforms like Reddit and Quora are extremely popular. There’s a common misconception that laypeople use these platforms. This is not the case. Community platforms are widely used by people from all walks of life: beginners, professionals, executives, and so on.
If you want your business to catch the eye of high-DA websites, become more active on these platforms. Provide industry expertise and always conclude your comments with a link to your site. As other professionals who use these platforms come across your content, they’ll be impressed by the value of the information you’re providing.
Over time, such efforts can result in strong link-building partnerships. Explore other industry-specific community platforms and start sharing insightful commentary. This is a slower practice. However, once it starts materialising, your brand identity will improve significantly.
If you’re looking for link building services in Australia, TocToc should be your first stop. As an experienced, trusted, and reputable SEO company, we build individualised link building campaigns for each client. This helps us start at the right pace and work our way towards systematically building high-DA backlinks.
If your own website has a low domain authority score, expecting a high-DA backlink is like shooting for the stars. You may have to wait for years before a big brand sends some link juice your way. Low-DA websites must partner with medium-DA websites and work their way to the top. By using a gradual approach, we help you make steady progress and eventually reach the top rungs of the ladder.
If you’re ready to start working on your link building campaign, give us a call today. We’ll closely examine your business, audience, industry, current growth, and goals to devise a power-packed link-building campaign that improves your SERP rankings and boosts traffic. At TocToc, we also specialise in content marketing, social media marketing, web design and development, app development, and email marketing. Let’s begin!