Excellent SERP rankings and high traffic amount to nothing if your audience fails to take positive action on your website. Let’s put it this way. If dozens of customers walk into your store at the same time, but only one makes a purchase, will you be satisfied? Not exactly.
Rankings and traffic are only useful when your conversion rate increases as well. If you’ve been struggling to earn sufficient web conversions, use our conversion rate optimisation guide to get back on track. We’ll walk you through three budget-friendly strategies that won’t break the bank. Keep reading.
1. Add Calls-to-Action (CTAs) to Web Content
A call-to-action (CTA) is a short, engaging, and catchy paragraph that compels web users to take positive action on your site, i.e., buy your products/services, subscribe to your newsletter, explore your social media pages, and so on.
Make sure you add a well-crafted CTA to your web copy and content. Avoid overdoing it. A great CTA is always undetectable. While web users are nudged toward a sale or subscription, they shouldn’t be able to pick up on the conversion. Once you get the hang of writing masterful CTAs, your conversions will start stabilising.
2. Perform Competitor Analysis
Competitor analysis will help you understand how and why your top competitors are driving swarms of conversions.
Each industry is unique. As a result, each industry also follows a set of unique marketing practices. If you recently launched your business, it may take a while to understand which marketing techniques resonate with your audience and drive conversions.
A competitor analysis will help you cover more ground in less time. You’ll save yourself a lot of time, energy, and capital.
Instead of doing the research from scratch, turn to your top competitors, examine the recipe for their success, and take inspiration from it.
There’s a reason why their conversion rate is so high; they’re doing something right. Perhaps they’re building high-DA backlinks from an industry expert. Or maybe they’re running well-timed exclusive offers to turn web visits into conversions.
Stay in the loop to restructure your marketing plan accordingly.
Recommended Read: How to Generate More High-DA Backlinks in 2023
3. Provide Social Proof
In 2023, online reviews and ratings will continue to hold immense weight. According to research, nearly 70% of web users read 1 to 6 customer reviews before buying a product/service. Social proof moves leads down the sales funnel much, much faster.
Equip your website with testimonials to earn more conversions. We recommend displaying product/service-specific reviews on each product/service page. You should also share them on your “Home” page and content pages.
As we mentioned before, avoid overdoing it. Conversion strategies should always be seamless, natural, and undetectable. If your approach is too salesy, web users will run towards the nearest exit. Master these techniques, and you’re in for high conversions and consistent business growth.
If you don’t have a conversion rate optimisation plan in place, it’s time to create one. At TocToc, we specialise in search engine optimisation. Our team builds power-packed conversion rate optimisation campaigns that help B2B and B2C businesses convert web users into customers and drive greater revenue.
Explore our SEO services to get started! We also provide content marketing, email marketing, social media marketing, web design and development, and app development services to clients across Canberra and Sydney. It’s time to get your business back on track.