Perhaps no metric better indicates a business’s online performance than its “reach”. The term is often used in social media marketing to describe how many unique visitors read and react to a post. Getting more eyeballs on your content can be daunting but not impossible.
Reaching out to as many people as possible on Facebook is achievable, and brands should understand how to measure and improve their reach. This guide will talk about the basics of Facebook reach and how to increase it.
Despite popular belief, your page’s reach is more in your hands than the algorithm. Here’s how you can boost your reach by having the algorithm on your side.
Optimise Captions and Content Formatting
Cross-posting across platforms is becoming more common, and Facebook should not be used as a dumping ground for content that’s meant for other platforms. One way to do this is by crafting unique captions that are both informative and entertaining.
Ensuring that your content is formatted per the guidelines and SOPs of the platform you’re using is vital to keep people engaged. Common Facebook formats include videos, infographics, and polls.
Schedule Your Posts
Most accounts on Facebook are engaged with their audience with daily posts, which is why you must maintain this consistency. A consistent strategy can help you grow your presence and let the social media algorithm know that you’re an active page that should be promoted on other platforms. One way to do this is using apps such as Facebook Studio and Sprout Social. These tools will allow you to queue up content for later posting.
We’ve seen how effective it is to optimise your content for Facebook at the best times to post. Doing so can help boost the likelihood that as many eyes as possible will be on your next post.
Use Facebook Live and Videos
In recent years, Facebook has been very explicit about how well videos perform on the platform. Whether you’re promoting a bite-sized promotion or a live session, integrating videos into your content strategy is a great move, regardless of whether or not you’re worried about your reach. Videos are often the main reason why people share and Like posts.
The rise of Facebook ads has been attributed to the decreased organic reach. While it’s important to consider your audience’s targeting and bidding strategy, ads can still be a great way to get your message across. For many brands, the investment in advertising on the platform is very worth it.
One of the most effective ways to boost visibility on Facebook is by integrating third-party engagement into your content strategy. This can be done through groups or individual accounts, which are typically limited in terms of who can see posts. However, external engagement can also help boost the likelihood that your content will be recommended to non-followers.
Measuring Facebook Reach
Facebook’s reach can be measured on a per-post or page-wide basis. It’s important to keep an eye on the long-term trends and ensure you’re not missing out on opportunities.
The good news is that there are plenty of tools that you can use to monitor your reach on Facebook. One of these is Facebook Insights, which shows a breakdown of how well your content is performing on the platform. It can also measure the engagement and impressions of people who saw your content in the Creator Studio.
Before you start using Facebook Insights, it’s important that you first analyse the various factors that affect your reach. For instance, how does organic reach compare to paid reach? Also, it’s important to identify the common threads between your top posts.
Partner with TocToc for Social Media Marketing Services in Canberra
If you’re looking to take your Facebook Reach up a notch, consider outsourcing this vital element of your online marketing strategy to the experts over at TocToc: we’ve helped numerous businesses unleash the potential of the internet and helped them drive their sales through content marketing, website design, and email marketing services.
Contact us today to learn how we can help you reach out to a wider audience.