Keyword Ranking: How to Choose the Right Terms

Business owners checking their website analytics

Every business is looking for quick ways to boost traffic to their website, and understandably so. After all, more traffic means more revenue, right?

Well, not quite.

Despite the positive effects of more traffic, it’s not always a sure bet that it will lead to an increase in revenue. Only 50 per cent of Google searches result in clicks, so if you don’t get the right kind of traffic, your revenue might stall.

One way to improve your traffic is by ranking well for high-quality keywords. Doing so will allow you to attract eyes to your website of clients most likely to convert.

One of the most important factors that search engines consider when it comes to ranking a website is its click-through rate. The top search result for any given query has a CTR of 31.7 percent, with the page that comes in at number one getting more clicks than the page that comes in at number ten.

If you’re looking to grow your business, then ranking well for high-quality keywords is important. But how does one differentiate between high and low-quality keywords?  Keep reading to get started.

How to Choose Keywords

1. Research and Compile

Before you start writing content for your site, you must know what your audience is looking for. Gather as much information as possible about them so that you can create effective and relevant content.

Online platforms such as Reddit and Quora are great starting points for conducting research. They have over 50 million daily users and are known for providing helpful and insightful content.

After you compile a list of topics that you think your audience will be interested in, take a note of the questions that your audience has asked and use them as keywords later.

2. Plug Your Target Topics Into Keyword Tools

A digital marketing Manager formulating a keyword strategy

One of the most important steps that you should take when it comes to developing a list of topics is to identify the most profitable keywords for each of them. With tools such as Ubersuggest, Google Planner, and Wordstream you can easily find the most prominent keywords for each of your topics.

Once your content is up and running, you can also perform regular audits to identify areas where you can improve your performance.

Now that you know what your target audience is searching for, you can start writing articles based on content that’s most likely to get them to click.

3. Optimise for Featured Snippets

A featured snippet is an answer box that appears at the top of a search engine results page. According to a study conducted by Brado and SEMRush, at least 19 per cent of SERPs have featured snippets. This means that they’re becoming more popular, and you should start implementing these on your site.

For search engine optimisation purposes, featured snippets are more commonly used for long-tail or question-based keywords. They can help boost your chances of being featured by providing an authoritative answer.

Optimise Your Site The Right Way with TocToc

Your keyword ranking in search engines is very important if you want to be number one. Without a good keyword ranking, you won’t be able to attract the most likely customers.

No one wants to lose money because they don’t choose the right keywords. Fortunately, some tools can help you find the ideal keywords for your website.

If you’re looking to rank your site on relevant search topics and take your revenue to new heights, look no further than TocToc: We provide a wide range of services to help you get the absolute best that digital marketing has to offer, including mobile app development, content marketing services, web design services in Canberra. Contact us now to learn more about how we can take your website optimisation to the next level.

Get Started Today!

Get in touch with us with your ideas and needs. We will come up with a web copywriting strategy that works for you.
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