Facebook reshaped the way marketers use social media, and it remains to be one of the most popular online marketing tools. The social networking platform has approximately 2 billion active users worldwide. While the Facebook Company rebranded to Meta in 2021, Facebook is still amongst the top social media platforms in Australia. Research shows that approximately 40% of Australians use Facebook for business and leisure, making it a crucial marketing tool.

So, where does Meta Business Suite come into all of this?

Meta Business Suite is a free business tool that gathers Facebook and its affiliated messaging apps (Instagram, Messenger, etc.) in one place, allowing business owners to channel their social media strategies more efficiently and get better results. The tool offers various features, such as notification consolidation, ad management, facilitating Facebook (and Instagram) marketing campaigns.

Our social media marketing service in Canberra helps business owners make the most of Meta Business Suite. Keep reading to learn all about this effective online marketing tool and how it can help your business.

What Is Meta Business Suite?

Previously known as Facebook Business Suite, Meta Business Suite is a free digital platform primarily aimed at small and medium-sized businesses. It allows businesses to manage their Facebook and Instagram accounts cumulatively, serving as the ultimate social media management tool.

Meta Business Suite was first launched in 2020. Think of it as a one-stop shop where you can manage your Meta apps together by creating ads, responding to messages, scheduling content, analysing insights, monitoring activity, and planning organic campaigns. Instead of having to do this separately for Facebook and Instagram, you can use the Meta Business Suite for your social media management needs and utilise a single tab for both accounts.

For instance, you don’t have to switch accounts to publish a post. Meta Business Suite allows you to post content across Facebook and Instagram in one go. Similarly, you can use the tool to read and respond to messages, comments, and mentions across Meta apps in one place.

Meta Business Suite vs. Meta Business Manager

Before it rebranded to Meta, Facebook offered both Facebook Business Manager and Facebook Business Suite to businesses. Under Meta, both of these features are still available. While the Business Suite is a front-end tool that allows you to merge operations across platforms, the Business Manager is a backend tool that manages account accessibility and roles.

For instance, you can use Meta Business Suite to merge notifications and messages. On the other hand, you can use Meta Business Manager to share access to your Facebook and Instagram accounts and assign specific roles to each person accessing them.

Both Meta Business Suite and Meta Business Manager are excellent social media management tools. Whether you are new to these platforms or have already used the previous Facebook versions, you’re going to enjoy the streamlined processes they provide.

Insights You Can Get from Meta Business Suite

Meta Business Suite provides business owners with several valuable insights for their accounts. This allows them to initiate, modify, and improve marketing campaigns across Meta social networking platforms and acquire better results.

Demographics

Meta Business Suite gives you comprehensive insight into your audience demographics. You can use it to obtain data about users interacting with your account. For example, you can determine the age, gender, and ethnic backgrounds of the users engaging with your content.

You can also establish what your user base comprises and determine their interests. This information can then be used to optimise marketing strategies and cater to your target audience.

Ad Spend

Another thing you can evaluate from Meta Business Suite is your ad spend. The tool gives you insight into your advertising expenses across Meta platforms, allowing you to track your marketing costs and re-evaluate your budget. You can observe campaign performance and set a budget accordingly.

For instance, you might notice that Instagram ads aren’t bringing the traffic you thought they would. If there’s a different strategy that seems to be working better, you can allot a greater budget for it moving forward or cut down on your Instagram ads costs. Alternately, you can invest in advanced Instagram ads strategy and set a higher budget for it to get the results you want.

Engagement

Finally, Meta Business Suite allows you to view your content engagement, organic and boosted. The tool allows business owners to observe which Meta platforms, type of content, and specific marketing strategies get maximum engagement. These insights can then be used to improve future advertising strategies across Meta platforms and cater to your audience’s demands.

Take your time to navigate Meta Business Suite. The more you explore, the more useful insights you’ll be able to gain and implement.

Hire Our Social Media Marketing Experts in Canberra

When it comes to social media management, you need Meta Business Suite for your business. It doesn’t matter if you have only recently set up your social media accounts or have been using them for marketing purposes for several years; this free marketing tool is for everyone. That’s where our team comes into the picture.

TocToc provides social media marketing services to businesses across Australia, helping them boost their Facebook and Instagram presence and reach a wider online audience. Our social media marketing experts implement the most effective online marketing techniques to achieve the best results. In addition to this, we also offer search engine optimisation marketing, content marketing, web development, email marketing, android app development, graphic design, PPC management, and other effective online marketing services.

Get in touch with our digital marketing company in Canberra today for more details.