Today, everyone owns a smartphone. According to statistics, an average person uses their phone for three hours and 15 minutes daily. One out of every five smartphone users spends more than 4.5 hours on their phone daily. So, if your business can make it your customers’ mobile phones, you’ve got a huge opportunity to expand your customer base. According to a report by Techjury, a whopping 79% of people have made a purchase online through their mobile devices.
If you want to reach more customers and boost your business, you should consider developing a mobile app. While you may already have a physical store and a website, you should look into developing a mobile app for your business.
This blog post is a comprehensive guide to mobile app development for Australian businesses. From why you should invest in a mobile app for your business to the factors you must consider when developing a mobile app, we’ve covered everything for you.
Why Develop a Mobile App for Your Business
Many businesses find investing in a mobile app just another way to spend resources on something that wouldn’t produce tangible results. Little do they know that developing a mobile app for their business might be the most profitable thing they can do to take their business to the next level.
Here’s a look at the many reasons why you should consider developing a mobile app for your business.
Enhances Customer Experience
Every business engages with its customers in one way or another. It could be through social media or advertisements. While all modes of interaction with customers are important, a mobile app will take the customer experience to the next level.
You can make your customer experience more meaningful with a mobile app. They won’t have to open a browser, type in the URL, or open your social media page to see what you’ve got to offer. They can open your business app anywhere on their phone, and that’s about it. Using a mobile app is so much more convenient and easier for customers. You can also include features like in-app messaging and push notifications to boost customer engagement as well.
Improve Brand Awareness
A mobile app is an excellent platform to spread the word about your brand. The user experience on a mobile app is contrastingly different (and better) than using a website. You can incorporate interactive elements to your app that align with your brand to give users a deeper insight into your brand value and the experience you’re willing to deliver to your customers.
Lowers Marketing Costs
Marketing is one of the most important things for any business. The stronger the marketing campaign, the more customers a business will reach. But the more aggressive a marketing campaign, the costlier it will be. While established businesses can manage to invest a lot of money in marketing, smaller businesses can’t afford to do the same. This is where a mobile app comes to their rescue.
You may think that developing a mobile app for your business is expensive, but it’s actually quite cost-effective in the long run. With the right app development services, you can design a highly functional app that significantly lowers your marketing expenses.
Greater Customer Satisfaction
Customer service can make or break your business. Your customers expect your customer service team to respond to their queries immediately, but that’s not always possible. Great customer service plays a vital role in establishing lasting relationships. Building a mobile app for your business can help you do that. Your customers can check their order status, track their orders, and even make changes to their orders through the mobile app without having to talk to customer service.
Customers will serve themselves, enhancing the overall user experience and reducing the load on customer service, leaving little to no room for poor customer service.
Boosts Customer Loyalty
You can use your mobile app to offer users special discounts and deals. Many businesses provide priority customer service to their mobile app users. To top it off, the mobile app offers greater personalization and satisfaction to the users, all of which help businesses build a loyal, highly satisfied customer base that sticks around.
Factors to Consider When Developing a Mobile App for Your Business
Developing a mobile app for your business can benefit you in more ways than we’ve listed. It opens avenues for a business that were previously untapped and helps a business deliver unique user experiences to its customers.
But before you can get an app for your business, the following are some factors that you need to consider to ensure the app is functional and easy to use:
You need to decide which platform you want your mobile app to work on; Android, iOS, or Windows. The majority of the population in Australia (53.6% as of 2022) is Android users, so this is the platform you must focus on. Once you’ve fine-tuned the Android version of your mobile app, you can then launch your app for iOS to cater to the rest of your target audience.
Native or Hybrid
The type of mobile app is important too. Native mobile apps are specific to a platform, like Android or iOS, and hybrid mobile apps can be used on different operating systems. Developing native apps is costlier and more time-consuming, but they deliver a superior user experience.
Implementation of Mobile Analytics
Whether or not to implement mobile analytics in your mobile app shouldn’t be an option. You must incorporate analytical features into your mobile app to collect important data regarding the type of users (age, gender, etc.), user behaviour, and other factors that help you deliver a more personalized user experience. You need to select the data that you wish to collect through analytics.
UI/ UX Design
If your app design and interface aren’t as per your users’ preferences, your app will fail. The app must be designed to make the interface easy to understand and navigate to deliver an enhanced user experience. UI/ UX design is one of the most important factors that you shouldn’t overlook when designing a mobile app for your business.
If you’re a business in Australia and haven’t looked into developing a mobile app for your business, trust us when we say you’re missing out on a lot of opportunities for your business.
If you wish to develop an app for your business, you need mobile app development in Canberra, like TocToc. Our experts will help you design an attractive, interactive, and highly functional mobile app.