88% of web users admit that they wouldn’t revisit a website after having a bad user experience. When it comes to mobile apps, people are even more particular about having an enjoyable experience.
Superbly organised information architecture, aesthetically appealing app design, fast loading time, high security, frequent updates, and built-in integrations are just a handful of key features of a great mobile app.
If you’re thinking of launching a new mobile app or reworking your current app, make sure you use the right mobile app development plan. In this blog, we’ll offer a closer look at five mobile app UI/UX tips for small Australian businesses.
Whether you run a tech business in Canberra or provide healthcare services in Sydney, your mobile app should be user-friendly, intuitive, interactive, responsive, aesthetically eye-catching, and seamless. We’ll help you check these boxes off the list; keep reading!
1. Simplify the Navigation
If you want people to keep using your app instead of hitting the “uninstall” button, simplify the navigation. This is one of the most basic yet effective ways to help mobile users enjoy a simple, seamless, and enjoyable app experience.
They should be able to move between screens and find exactly what they’re looking for with ease and adroitness. If the process is too tricky, nobody will stick around.
Stellar app navigation will go a long way in helping you earn more conversions. Make sure all buttons are clearly labelled with the correct attributes. Avoid using jargon that will leave people scratching their heads. The language should be simple, easy, and layperson-friendly.
If you’re launching a B2B mobile app, you can use more industry-specific terminology. However, we still recommend keeping the language breezy and simple, albeit professional. Menu categories should never overlap. Additionally, users should have the option of returning to the previous page without any hassle.
Recommended Read: How to Plan a Good Budget for Your Upcoming App Development Project
2.Wave Clutter Goodbye
Many businesses make the mistake of filling their mobile app with way too much information. Perhaps you’ve added too much text. Or maybe your app is overflowing with visual media. Whatever it may be, clutter will overwhelm your audience and result in a swift exit.
Simplicity is extremely important. Your user interface should be clutter-free, clean, minimalist, and appealing. Use text, buttons, images, and other visual media in moderation. If you go overboard, mobile users will struggle to stay focused.
Since mobile screens are much smaller than desktop screens, clutter will cause a lot more disturbance. White space acts as a much-needed visual breather; retain it instead of replacing it with something. The famous adage “less is more” rings true here.
While clutter is a big no-no, excessive colours are also off-putting. Avoid using a plethora of bright colours; they’ll end up confusing app users and affect your conversion rate. Instead, opt for 2–3 brand colours. The screen should display minimum content.
3.Increase the Size of the Touch Area
Mobile users can easily get frustrated when they click on something, but there’s no response in return. The last thing you want to do is frustrate and annoy your audience. If this happens consistently, your brand reputation will suffer.
This mistake can be easily fixed by increasing the size of touch targets. We recommend designing controls, links, buttons, and tabs with a minimum size of 7–10 mm. This is the average width of the human fingertip. UI elements should also be adequately spaced apart.
4.Keep Readability in Mind at Every Step of the Way
As we mentioned earlier, mobile screens are much smaller than desktop or tablet screens. If you try to fit too much information into a small rectangle, the overall readability of your app will be affected.
For starters, make sure the content is short and easy to scan (even if app users don’t read every word, they should still get a gist of the content through keywords). Additionally, display the content in a way that readability is not affected. The font should be big enough, albeit not too big. The font colour should also be chosen carefully.
If your app background is light, opt for a dark font (and vice versa). Ideally, app backgrounds should be light in colour to maintain visual harmony. Avoid deep colours; save them for the text. App content should also be accessible even when users don’t have a Wi-Fi or data connection.
Recommended Read: 11 Features of a Great App for Tech Brands
5.Focus on the Loading Speed
According to Google, app bounce rate increases with every second that passes while an app element/page is loading. The longer you make people wait around, the lower your conversion rate.
App loading speed isn’t just important; it’s imperative. If your app design is too complex, you’ll struggle to speed things up. Heavy elements will take longer to load, resulting in a poor user experience.
Turn things around by keeping your app simple for the most part. All visual media should be carefully optimised, compressed, and resized. There are many ways to make your mobile app run faster without rewriting the code.
Start by making the database faster. A power-packed database index configuration will make a dramatic difference to your app. Your app should also load images after the rest of the content has finished downloading. This little trick is known as “lazy” image downloading. Tweak your code; it should look something like this:
<img src=”image.jpg” loading=”lazy”>
Follow this up with code minification, i.e., removing all unnecessary characters from the code without affecting its functionality. This isn’t as difficult as it’s made out to be. Use a code minification tool to get the job done.
The work doesn’t end here; there’s a lot more that needs to be done to give your app the boost it needs. Work with app design and development professionals who can take the reins for you.
Better UI/UX Starts Today
If you want to improve your mobile app’s UI and UX, turn to a trusted mobile app development company. At TocToc, we provide mobile app development services to clients across Canberra and Sydney.
Our team checks every box off the list: app design, UI, UX, interactivity, responsiveness, intuitive navigation, clear privacy options, offline capabilities, excellent customer support, and more. Schedule a consultation to get started!
We also specialise in search engine optimisation (SEO), content marketing, social media marketing, email marketing, and web design and development.