Which SEO approach Do You Need?
LOCAL SEO
Target Market: Local Customers
If the bulk of your customer’s come from your surrounding region, local SEO will help new customers in your area discover your business.
Local SEO keywords: ‘Best restaurants Brisbane’ or ‘Dental implants Oakton’.
Benefits
Boost your local visibility to drive more foot traffic, leads & sales
Add trust & authenticity by appearing on Google Maps
Gain a competitive edge on other local businesses
Enhanced ability to manage your online reputation
Save money on other advertising thanks to high ROI
NATIONAL SEO
Target Market: Customers across the country (Australia, USA, UK or UAE)
If your business trades across the whole country, then you’ll want to generate national, rather than local, rankings for your targeted keywords.
National SEO keywords: ‘Best debt collection agency Australia’ or ‘Hire Freelancers USA’.
Benefits
Capture high-intent website traffic and get more leads & sales
Build brand recognition on a national stage
Expand your customer base and explore new market segments
Higher long-term ROI than traditional advertising (print, TV, radio, etc.)
GLOBAL SEO
Target Market: Worldwide Customers
If you’re selling in multiple different countries or have plans to in the near future, global SEO will help you break into new markets and attract new international customers.
Global SEO keywords: ‘Best nutrition label software’ & ‘Nutrition food label maker’
Benefits:
Grow your business by capturing large audiences from around the globe
Target country-specific keywords for maximum visibility
Develop your global presence and become a recognisable international brand
Create tailored content that resonates with different audiences.
eCOMMERCE SEO
If you’re selling products over the web via an online store then, eCommerce SEO is what you need to power-up your profits.
eCommerce SEO keywords: ‘Women’s leather bags’ or ‘Buy headphones online’
Benefits:
Build evergreen traffic and reduce reliance on paid advertising
Increase profit margins with a more cost-effective acquisition strategy
Fill your brand’s marketing funnel with value-packed content
Drive more conversions by building trust & lasting value through content
