When we talk about SEO, most people assume that SEO is for online businesses only, but that’s not true. Brick-and-mortar businesses can equally benefit from local SEO. Most physical businesses don’t know that 88% of customers conduct a local search on their smartphone and visit or call the business the same day. In fact, 46% of all Google searches are done for local information.
Just like SEO can improve website traffic for online businesses, local SEO can improve foot traffic to brick-and-mortar physical stores.
If you own a brick-and-mortar business in Australia and are wondering if you should give local SEO a shot, you’ve come to the right place. This blog talks about the many benefits of local SEO for Australian brick-and-mortar businesses.
Attract More Customers
In the world of online shopping, many people still prefer to visit physical stores and inspect the products before making a purchase. Local SEO for physical businesses can help such customers find you. There are also many customers who prefer to shop from local brands instead of investing in products from international brands. They may not know you’re a local brand just by passing by your store. With local SEO, you can tell customers who prefer to shop from local businesses more about your business.
Attracts More Serious Shoppers
Physical stores receive a lot of foot traffic, but not all of them are there to shop. A lot of people who visit stores are window shoppers who are just out surveying the shops. With the help of local SEO, you can attract more serious shoppers. When a potential customer conducts a local search, it means they really want to buy a product and are looking for places they can physically go and buy. Local SEO will introduce your business to them. They would have already made up their mind to make a purchase even before they set foot in your store.
Most brick-and-mortar businesses think that the only way they can market themselves is through hoardings and digital advertisements. While these modes of advertisement are quite efficient, they’re also very costly. Local SEO, compared to traditional forms of marketing, is a lot cheaper. Local SEO will spread the word about your business to the local audience interested in buying your products. With local SEO, you can get excellent ROI as the investment is minimal compared to the sales you generate.
Local SEO is a great way to spread the word about your local brick-and-mortar businesses to local buyers. The best thing about local SEO is that the customer can check your stock and reviews and make up their mind if visiting your store is worthwhile. If a customer visits your store through local SEO, the chances that they will make a purchase are quite high.
If you need any assistance with local SEO for your brick-and-mortar business in Australia, you should opt for search engine optimisation services like TocToc. Local search engine optimization Canberra can help your business gain better visibility among local buyers.