You may have heard the phrase “content is king” before. While some marketers argue that this phrase is overused in the industry, we believe it’s underused.
High-quality content is immensely powerful. It can singlehandedly transform your SERP rankings, traffic reports, and lead-generation efforts. Content is king, and there’s no doubt about it.
In this blog, we’ll focus on one of the most critical elements of web content: media. If your blog is enriched with engaging, relevant, and high-quality media, you’ll enjoy more clicks and conversions. By that same token, if your content features little to no media, your audience will stick around for a few seconds at best.
If you want to upgrade your blogging efforts, start by understanding the importance of blog optimisation with media. We’re breaking everything down; keep reading.
1. Higher Engagement Levels
The average human attention span has dropped to 8.25 seconds. If online content isn’t supplemented with media, people don’t bother going through it—and it’s easy to see why.
Visual content is engaging, exciting, and appealing. Media like images, infographics, videos, and illustrations appeal to the visual sensory system and compel people to keep reading.
As a brand, that’s exactly what you want. Incorporating high-quality media into your blog is a great way to increase blog engagement and compel people to stick around till the very end.
2. Breaking the Monotony
Text can often get boring, especially if it’s the only element on a page. When media is added to blog posts, it breaks the monotony. Media is refreshing. People don’t have to invest too much effort into following it; pictures, videos, and graphics are very easy to follow.
In 2023, people want exciting content that’s easy to consume. By adding high-quality media to your content, you’ll reduce the time it takes to go over big chunks of text. People will enjoy the fast, easy, and visually exciting reading process.
When an idea is represented in visual form, people are more likely to remember it. You’ll increase brand recall and help your content rank higher on Google SERPs.
Recommended Read: Try These Content Promotion Strategies to Gain an Edge
3. Reducing Your Bounce Rate
Web users aren’t too fond of text-only blogs. In fact, such content leaves brands with a high bounce rate. By infusing your blog with high-quality media, you’ll keep visitors on your page for longer, long enough to earn a conversion.
We recommend adding a visual call-to-action (CTA) towards the end of the blog. When people are visually reminded to do something, they’re more likely to do it. Whether you redirect your audience to your products/services, request them to call your team for more information, or prompt any other positive action, a visual CTA will be more effective and powerful.
Make sure the font is prominent, the colour scheme is modern and refreshing, and the design is memorable. Check the right boxes off the list, and you’re in for enviable conversions.
Struggling to launch power-packed blogs that resonate with your audience and boost conversions? We can help. At TocToc, we provide content marketing services to clients across Canberra and Sydney.
Our content marketing specialists optimise each blog to improve your SERP performance, generate more traffic, and maximise conversions. From using high-ranking keywords to adding high-quality media to the content, we check off all the boxes to achieve a stellar outcome.
Are you ready to get started? Explore our blog writing services for a closer look at what we can do for you. We also specialise in digital marketing, search engine optimisation (SEO), social media marketing, email marketing, application development, and web design and development. Let’s equip your brand with the tools it needs to achieve consistent, long-term growth.
If you have any questions about content marketing or blog optimisation with images, feel free to contact our team. We’re always happy to help!