Today, we are accustomed to using social media and messaging tools instead of just sending and receiving emails. However, is the rise of social media and messaging really impacting how people use email? According to estimates, around 4 billion people globally use email every day.

One of the most effective ways to generate leads is through email marketing. It can be done in various ways to achieve different goals. According to research by HubSpot, over 64% of small businesses use email marketing. Besides being a marketing tool, regular updates and newsletters can also help keep your customers engaged.

Types of Email Marketing

Modern businesses can use various types of email marketing. While there is no one type that is best suited for every business, the strategies that can be used for different goals can be categorised.

Welcome Emails

How you welcome your potential customers will determine the success of your business. Whether a B2C software company or an online store, having the proper welcome email will help your customers get the most out of their experience.

According to research by Wyzowl, over 86% of consumers are more likely to continue using a brand that has a welcoming and caring atmosphere after purchasing. Having the right welcome email can help boost the quality of your service and attract more potential customers.

Some companies prefer to send personalised welcome emails focused on guiding the user through the initial steps of the purchase process. Others try to provide helpful information about the services or products they have purchased.

Newsletters

One of the most effective ways to reach out to potential customers is through newsletters. More than 80% of businesses believe a regularly updated newsletter can help keep subscribers up-to-date with the latest developments in their company. It can also help boost the value of your subscription by providing valuable information.

Newsletters can also help you redirect your potential customers to your website. They can also help boost your business’s sales by providing valuable information. For instance, you can create a case study to show how your product or service has been successful with a particular client.

Lead Nurturing Emails

One of the biggest challenges that sales teams face when it comes to keeping track of their leads is navigating the sales pipeline. Having a lead nurturing email series can help speed up this process.

Creating buyer personas can help you design effective marketing campaigns. One of the most important factors you need to consider when creating a lead nurturing email campaign is the direction it should follow.

In addition to the creation of buyer personas, it is also important that managers and marketers consider the various forms of content that will be used in their lead nurturing email campaigns.

Get Expert Email Marketing Services in Canberra with TocToc

Before you start using email marketing, it is important that you have a good understanding of its various functions and how it can help you achieve your goals. It can be very effective if you follow the proper steps and implement the necessary strategies.

If you are looking to improve the efficiency of your online marketing efforts, contact us at TocToc. We can help you achieve your goals by combining data-driven marketing techniques, including web design services, mobile app development, and content marketing services in Canberra