The Smart Way to Optimise Your TikTok Campaigns

TikTok icon displayed on a smartphone screen against a dark background

Within the first few years of its inception, TikTok was considered a juvenile and fatuous app with little to no global potential across audiences of all ages. Fast forward to 2023, and TikTok is home to over 1 billion active monthly users. The app isn’t just used by teenagers and young adults; instead, its audience also comprises millennials and baby boomers.

If you want to grow your business in 2023, launching a TikTok page is an excellent way to reach a wider audience. TikTok marketing is beneficial for every industry, even healthcare and law. By breaking complex diseases and legal penalties down into simple, bite-sized, and digestible TikTok videos, you’ll convert more people and grow your business.

In this blog, we’ll offer a closer look at three smart ways to optimise TikTok campaigns in 2023. Let’s begin!

1. Use the Right Hashtags

Hashtags are a pretty big deal when it comes to TikTok. If you want to reach the right people, use hyper-specific industry and local keywords.

Start by researching trending hashtags on TikTok. Ideally, you should do this every 3–4 days. This may sound like a lot, but the TikTok landscape changes dramatically, drastically, and quickly. While a trend may be popular today, it could get replaced with something else the next day.

Keep up with the industry- and location-specific trends, events, updates, and occurrences to keep your hashtag plan fresh. Once you have a good grasp of the top-ranking hashtags, incorporate them into your videos.

TikTok has increased the description character limit from 300 to 2,200. This doesn’t mean that you stuff the description with hashtags. Less is more; keep this in mind. Use 3–5 relevant hashtags to increase your visibility.

Recommended Read: Optimising Your Sub-Brand: A Guide to Keyword Strategy

2. Create Compelling Videos

the official TikTok page on a phone screen

Everyone’s creating videos on TikTok. If you want yours to stand out, think outside the box. Your videos should be attention-grabbing, engaging, and exciting. Instead of simply stitching moments together, opt for a clear storyline and provide tremendous value to readers.

Since you’re creating business videos, you can’t afford to create random videos; each clip should be intentional. Amp things up by adding text, visual effects, voiceovers, transitions, trending sounds, and music to your videos.

The final video should be cohesive, professional, and engaging. If your industry is formal in nature, keep things more polished. However, experiment with different styles to wow your audience if you have more creative freedom. Uniqueness will help you stand out and possibly hit the viral button.

3. Add TikTok Videos to Your Web Content

If you want your TikTok videos to gain more traction, add them to your web content! Let’s say you sell tech products. If you’re writing a blog on the top 10 laptops of 2023 and you’ve already created a TikTok video that covers similar ground, you can embed it into the blog!

This is a great way to feed two birds with one scone. Your TikTok video will earn more traffic, and your blog will be supplemented with exciting audio-visual content. It’s a win-win!

Recommended Read: Hottest Digital Marketing Trends for 2023

Are you ready to rework your TikTok business page? We can help! At TocToc, we build actionable TikTok marketing and advertising campaigns to help your page reach a wide audience and grow at an impressive speed.

Explore our social media marketing services to get started. We also specialise in SEO, email marketing, web design and development, app development, and content marketing.

Get Started Today!

Get in touch with us with your ideas and needs. We will come up with a web copywriting strategy that works for you.
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