A good online reputation is hard to come by.
Those lucky enough to have one after years of quality assurance and after-sales service can help boost your business’s sales and attract more potential customers.
According to a survey conducted by Harris Interactive, over 90 per cent of consumers say that online reviews influence their decisions when buying goods and services. Having a strong online reputation can help you provide a great user experience and meet your customers’ expectations.
After all, you’ve done all that to improve your online reputation. Now, how can you translate that into sales and traffic? Let’s find out.
How to Leverage Your Online Reputation
1. Improve your local SEO
According to a survey, people read over ten reviews before purchasing if it’s a local business.
Google My Business is an exceptional tool to help you enhance your local SEO and reach prospective clients. With this platform, you can control and convey essential details of your business, such as location, business hours, photos, and videos.
Responding to customer reviews can also help you manage your online reputation. It can help you build a strong connection with your potential customers and encourage them to leave feedback if they’ve already purchased a product or worked with you.
2. Website Design and Online Engagement
In 2021, more than 230 million people will make online purchases. A strong online reputation and a website that emphasises conversions can be an effective combination.
People are more likely to end up on a website after encountering a brand they’ve seen on social media platforms such as Facebook, Instagram, and LinkedIn. Having a strong presence on the many digital platforms can help boost your search rankings and attract more potential customers. Here are some to keep an eye on:
3. Blog Writing
Another great way to increase organic traffic to your website is by blogging. Having a blog is very important for search engines as it allows them to index and crawl your content. Trustpilot, a platform that helps online retailers connect with their customers, noted that 89 per cent of global consumers rely on blog posts as part of their buying journey.
It can also help you identify what your clients need and provide them with the necessary information.
1. Social Media Marketing
Social Media Marketing is also a great way to expand your reach and connect with potential customers. It can help you promote special offers and videos and create strong connections with your potential customers.
Before you start using social media, you must determine the size of your presence and the tools and platforms that will help you reach your ideal client. Then, identify the right metrics to measure your progress and develop a strategy to reach your goals.
2. Email Marketing
One of the most effective ways to boost your marketing budget is email marketing. It has a high Return on Investment (ROI) of around $42 on every dollar you spend. According to experts, people are more likely to buy from you if you provide them with value. Some people are afraid that their clients will get annoyed by how their emails are handled.
Diverse Digital Marketing Services in Canberra with TocToc
If you feel it’s high time your sterling online reputation started paying its dividends, TocToc is here to help. Our wide range of services helps you optimise your digital marketing strategy through web design services, mobile app development, and content marketing services in Canberra. Contact us now to learn more about how we can take your digital marketing to the next level.